Prof.Noel Y.M.Siu蕭霍綺文 教授WLB 508, 34 Renfrew Road, Kowloon Tong, H.K. nsiu@hkbu.edu.hk
(852) 3411 7529
Position:
Professor,Department of Marketing
Programme Director, MSc in Global Marketing Management



Research Interests
Services Marketing, Relationship Marketing, Cultural Consumption, Business Ethics

Publications
Siu, N., Zhang, J., & Kwan, H. (in press). Reference Effects and Customer Engagement in Museum Visits. International Journal of Contemporary Hospitality Management.
Lee, J., Siu, N., & Zhang, J. (2020). Face, fate and brand equity: service recovery justice and satisfaction. Journal of Consumer Marketing, 37(7), 843-854.
Donvito, R., Aiello, G., Grazzini, L., Godey, B., Pederzolic, D., Wiedmannd, K., Halliburton, C., Chan, P., Tsuchiya, J., Skorobogaty, I., Oh, H., Singh, R., Ewing, M., Lee, Y., Fei, L., Chen, C., Siu, N. (2020). Does Personality Congruence Explain Luxury Brand Attachment? The Results of an International Research Study. Journal of Business Research, 120, 462-472.
Lee, J., Siu, Noel Y.M., & Zhang, J. (2019). Does Brand Equity Always Work? A Study of the Moderating Effect of Justice Perceptions and Consumer Attribution Towards Chinese Consumers. Journal of International Consumer Marketing, 32(1), 69-81.
Lee, J., Siu, N., & Zhang, J. (2018). The Mediating Role of Postrecovery Satisfaction in the Relationship between Justice Perceptions and Customer Attitudes. Services Marketing Quarterly, 39(1), 22-34.
Cheung, S., Yue, Kevin K. M., Kwong, T., Lau, P., Ng, A., Lo, Y.; Yung, K. L.; Chu, C.; Siu, Y. M.; Choi, H. N.; Ng, M.; (2016). Using a Community of Practice to Enhance Undergraduate Students' graduate Attributes through Problem-based Learning. Learning Communities Journal, 8(2), 71-92.
Siu, N., Kwan, H., & Zeng, C. (2016). The Role of Brand Equity and Face Saving in Chinese Luxury Consumption. Journal of Consumer Marketing, 33(4), 245-256.
Siu, N., Kwan, H., Zhang, J., & Ho, Candy K. Y. (2016). Arts Consumption, Customer Satisfaction and Personal Well-being: A Study of Performing Arts in Hong Kong. Journal of International Consumer Marketing, 28(2), 77 - 91.
Barnes, Bradley R., Leonidou, Leonidas C., Siu, N., & Leonidou, Constantinos N. (2015). Interpersonal Factors as Drivers of Quality and Performance in Western – Hong Kong Inter-organizational Business Relationships. Journal of International Marketing, 23(1), 23-49.
Siu, N., Zhang, J., & Kwan, H. (2014). Effect of corporate social responsibility, customer attribution and prior expectation on post-recovery satisfaction. International Journal of Hospitality Management, 43, 87-97.
Siu, N., Zhang, J., Dong, P., & Kwan, H. (2013). New Service Bonds and Customer Value in Customer Relationship Management: The Case of Museum Visitors. Tourism Management, 36, 293-303.
Dong, P., & Siu, N. (2013). Servicescape Elements, Customer Predispositions and Service Experience: The Case of Theme Park Visitors. Tourism Management, 36, 541-551.
Siu, N., Zhang, T., & Yau, C. (2013). The Roles of Justice and Customer Satisfaction in Customer Retention: A Lesson from Service Recovery. Journal of Business Ethics, 114(4), 675-686.
Siu, N., Wan, P., & Dong, P. (2012). The Impact of the Servicescape on the Desire to Stay in Convention and Exhibition Centers: The Case of Macao. International Journal of Hospitality Management, 31(1), 236-246.
Chan, Allan K. K., Chang, Ludwig M. K., Luk, Vivienne W. M., & Siu, N. (2010). Rethinking the Value of Business Ethics: Introduction on the Special Issue. Journal of Business Ethics, 91(1), 1-2.