Dr.H.Y.Kwan關可欣 博士SMC 1241, 8 On Muk Street, Shek Mun, Shatin, N.T., H.K. hoyankwan@hkbu.edu.hk
(852) 3411 3384
Position:
Lecturer II,Department of Marketing
Associate Director, BCom (Hons) in Marketing



Research Interests
Services Marketing, Corporate Social Responsibility, Relationship Marketing

Publications
Siu, N., Zhang, J., & Kwan, H. (in press). Reference Effects and Customer Engagement in Museum Visits. International Journal of Contemporary Hospitality Management.
Siu, N., Kwan, H., & Zeng, C. (2016). The Role of Brand Equity and Face Saving in Chinese Luxury Consumption. Journal of Consumer Marketing, 33(4), 245-256.
Siu, N., Kwan, H., Zhang, J., & Ho, Candy K. Y. (2016). Arts Consumption, Customer Satisfaction and Personal Well-being: A Study of Performing Arts in Hong Kong. Journal of International Consumer Marketing, 28(2), 77 - 91.
Siu, N., Zhang, J., & Kwan, H. (2014). Effect of corporate social responsibility, customer attribution and prior expectation on post-recovery satisfaction. International Journal of Hospitality Management, 43, 87-97.
Siu, N., Zhang, J., Dong, P., & Kwan, H. (2013). New Service Bonds and Customer Value in Customer Relationship Management: The Case of Museum Visitors. Tourism Management, 36, 293-303.