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香港浸会大学HongKongBaptistUniversity市场学系老师简介-Dr.Shirley XueniLi李雪妮 博士

本站小编 Free考研考试/2022-02-04


Dr.Shirley XueniLi李雪妮 博士WLB 512B, 34 Renfrew Road, Kowloon Tong, H.K. shirleyli@hkbu.edu.hk
(852) 3411 5706
Position:
Assistant Professor,Department of Marketing



Research Interests
Consumer Behavior; Digital Marketing; Marketing Communication Strategy; Sales Marketing; Services Marketing; Customer-Employee Interaction

Publications
Fan, L., Li, X., & Jiang, Y. (2019). Room for Opportunity: Resource Scarcity Increases Attractiveness of Range Marketing Offers. Journal of Consumer Research, 46(1), 82-98.
Li, X., Chan, K., & Kim, S. (2019). Service with Emoticons: How Customers Interpret Employee Use of Emoticons in Online Service Encounters. Journal of Consumer Research, 45(5), 973-987.



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