Dr.JunfengZhang張軍鳳 博士WLB 507, 34 Renfrew Road, Kowloon Tong, H.K. junfzh@hkbu.edu.hk
(852) 3411 7524
Position:
Associate Professor,Department of Marketing



Research Interests
International Marketing and Management (especially China Marketing and Management); Product Development&;nbsp; / Product Innovation in China; MNC subsidiaries (including wholly-owned and IJVs) Knowledge Transfer and Business Network; Relationship Marketing, and Corporate Social Responsibility (CSR) and Ethics Issues in China.

Publications
Zhang, J., Tse, S., Wang, D. T., & Gu, F. F. (2021). The Effect of Distributors' Relationship Exploration on Relationship Quality under Market Uncertainty. Industrial Marketing Management, 93, 344-355.
Siu, N., Zhang, J., & Kwan, H. (in press). Reference Effects and Customer Engagement in Museum Visits. International Journal of Contemporary Hospitality Management.
Lee, J., Siu, N., & Zhang, J. (2020). Face, fate and brand equity: service recovery justice and satisfaction. Journal of Consumer Marketing, 37(7), 843-854.
Tse, S., Wang, D. T., & Zhang, J. (2019). The Effects of Distributor Relationship Commitment and Relationship Exploration on Opportunism: The Moderating Roles of Exchange Uncertainties and Network Factors. Industrial Marketing Management, 83, 301-313.
Lee, J., Siu, Noel Y.M., & Zhang, J. (2019). Does Brand Equity Always Work? A Study of the Moderating Effect of Justice Perceptions and Consumer Attribution Towards Chinese Consumers. Journal of International Consumer Marketing, 32(1), 69-81.
Zhang, J., Wu, W., & Chen, R. (2018). Leveraging channel management capability for knowledge transfer in international joint ventures in an emerging market: A moderated mediation model. Industrial Marketing Management, 75, 173-183.
Lee, J., Siu, N., & Zhang, J. (2018). The Mediating Role of Postrecovery Satisfaction in the Relationship between Justice Perceptions and Customer Attitudes. Services Marketing Quarterly, 39(1), 22-34.
Zhang, J., & Wu, W. (2017). Leveraging Internal Resources and External Business Networks for New Product Success: Dynamic Capabilities Perspective. Industrial Marketing Management, 61, 170-181.
Siu, N., Kwan, H., Zhang, J., & Ho, Candy K. Y. (2016). Arts Consumption, Customer Satisfaction and Personal Well-being: A Study of Performing Arts in Hong Kong. Journal of International Consumer Marketing, 28(2), 77 - 91.
Siu, N., Zhang, J., & Kwan, H. (2014). Effect of corporate social responsibility, customer attribution and prior expectation on post-recovery satisfaction. International Journal of Hospitality Management, 43, 87-97.
Zhang, J., & Wu, W. (2013). Social Capital and New Product Development Outcomes: The Mediating Role of Sensing Capability in Chinese High-Tech Firms. Journal of World Business, 48(4), 539-548.
Siu, N., Zhang, J., Dong, P., & Kwan, H. (2013). New Service Bonds and Customer Value in Customer Relationship Management: The Case of Museum Visitors. Tourism Management, 36, 293-303.
Siu, N., Zhang, T., & Zhang, C. (2013). The Roles of Justice and Customer Satisfaction in Customer Retention: A Lesson from Service Recovery. Journal of Business Ethics, 114(4), 675-686.
Podoshen, J., Li, L., & Zhang, J. (2011). Materialism and Conspicuous Consumption in China: A Cross-cultural Examination. International Journal of Consumer Studies, 35(1), 17-25.
Zhang, J. (2010). Employee Orientation and Performance: A Exploration of the Mediating Role of Customer Orientation. Journal of Business Ethics, 91(1), 111-121.