张辉 /Hui ZHANG
副教授 /Associate Professor
博士 /PH.D
Email: zhangh46@mail.sysu.edu.cn
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个人概况/Profile
2013年毕业于南开大学商学院企业管理专业（方向为服务营销与品牌管理），获得管理学博士学位，同年进入中山大学旅游学院任教。主讲市场营销、整合营销传播、营销案例分析、量化研究方法等课程。研究兴趣集中在服务企业内部品牌化、旅游目的地品牌化（居民视角的旅游目的地内部品牌化、旅游目的地品牌至爱、居民地方形象感知）、旅游消费者行为（阈限体验、顾客契合、顾客公民行为）、活动场景（Eventscape）等领域。在南开管理评论、旅游学刊、Tourism Management、Journal of Travel Research等期刊发表多篇论文。研究获得国家自然科学基金青年项目和面上项目的资助。
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工作经历 /Experience
2013.07- 中山大学旅游学院 讲师 副教授
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教育背景 /Educational background
2010.09-2013.06 南开大学商学院 企业管理专业 管理学博士
2007.09-2010.06 青岛大学商学院 企业管理专业 管理学硕士
2003.09-2007.06 青岛大学商学院 市场营销专业 管理学学士
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主讲课程 /Courses
市场营销(本科生)/ Principles of Marketing
会展营销(本科生)/ Event Marketing
营销案例分析(本科生)/ Marketing Case Studies
研究方法基础(本科生)/ Basic Research Methods
旅游市场营销(MTA)/ Tourism Marketing
量化研究方法(研究生)/ Quantitative Research Methods
营销学中的思维模式(本科生)/Thinking Modes in Marketing
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研究方向 /Research Interests
服务营销与品牌管理/ Service Marketing and Brand Management
旅游目的地品牌管理/ Destination Branding
内部品牌化/Internal Branding
旅游消费者行为/ Consumer Behavior
【欢迎对营销、品牌、旅游者行为研究领域感兴趣，有良好的时间管理、热衷科研、积极上进、富有“专业、激情和责任”意识的学生加入导师组共同学习。】
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研究课题/Research Projects
[1] 国家自然科学基金面上项目：《基于居民视角的城市型旅游目的地内部品牌化研究》，2020.1-2013.12，主持，在研。
[2] 国家自然科学基金青年项目：《服务企业员工品牌内化量表构建与作用机制：基于组织和员工两层面领导的视角》，2017.1-2019.12，主持，在研。
[3] 珠海市社科基金项目：《粤港澳大湾区建设背景下珠海市居民地方形象感知与获得感关系研究》，2019.10-2020.10，主持，在研。
[4] 珠海市社科基金项目：《地方心理所有权对珠海市居民地方公民行为的影响研究——基于目的地品牌化视角》, 2015.10-2016.10，主持，结项。
[5] 中央高校基本科研业务费专项资金项目：《基于内部品牌化的服务品牌资产提升研究》, 2014.10-2017.10，主持，结项。
[6] 中山大学青年教师培育项目：《顾客契合：概念、测量及法则效度研究》, 2013-2014，主持，结项。
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期刊论文/Publications
[1] 张辉, 徐红罡. 触“景”会生“情”吗？——旅游体验场景和目的地熟悉对游客地方依恋的影响[J]. 旅游学刊, 备用稿待刊. [Zhang Hui, Xu Honggang. Does the sight stir up tourists’ emotions? The effects of tourscape and destination familiarity on tourists’ place attachment [J]. Tourism Tribune, Accepted.]
[2] Zhang Hui, Xu Honggang, & Gursoy Dogan. (2020). The effect of celebrity endorsement on destination brand love: A comparison of previous visitors and potential tourists. Journal of Destination Marketing & Management, Accepted.
[3] 华成钢, 白长虹, 张辉. 共创还是共毁:移动信息技术对旅游体验价值的影响研究述评, 外国经济与管理[J]. 2020,42(2): 137-152. [Hua Chenggang, Bai Changhong, Zhang Hui. Co-Creation or Co-Destruction? A Literature Review of Mobile Information Technologies’ Impact on Tourism Experience Value, Foreign Economics & Management, 2020, 42(2): 137-152.]
[4] 张辉, 王宁. 基于参展商的展会品牌资产实证研究, 旅游导刊[J]. 2019, 3(4): 27-46. [Zhang Hui, Wang Ning.? An Empirical Study of Exhibitor-Based Brand Equity, ?Tourism and Hospitality Prospects, 2019, 3(4): 27-46.]
[5] Zhang Hui, Xu Honggang. Impact of Destination Psychological Ownership on Residents’ “Place Citizenship Behavior”. Journal of Destination Marketing & Management, Volume 14, December 2019.
[6] 张辉,黎映彤. 城市型旅游目的地品牌性别气质：量表开发与实证检验[J]. 旅游学刊, 2020,35(1): 109-120. [Zhang Hui, Li Yingtong. Gender dimensions of city brand personality: Scale development and validation [J]. Tourism Tribune，2020, 35(1): 109-120.]
[7] Zhang Hui, Xu Honggang. A structural model of liminal experience in tourism. Tourism Management, Volume 71, April 2019, Pages 84-98. https://doi.org/10.1016/j.tourman.2018.09.015.
[8] 张辉, 陈雅清. 展会服务场景对参展商感知价值、满意度和行为意向的影响[J].旅游学刊, Doi: 10.19765/j.cnki.1002-5006.2020.00.003. [The Influence of Exhibition Servicescape on Exhibitor’s Perceived Value, Satisfaction and Behavioral Intention [J]. Tourism Tribune, Doi: 10.19765/j.cnki.1002-5006.2020.00.003]
[9] 林鈃健, 张辉. 在线社会支持、互惠与在线社群顾客公民行为关系研究——以在线旅游社群为例[J].旅游学刊, 备用稿待刊. [Lin Xingjian, Zhang Hui. The relationships among online social support, reciprocity and customer citizenship behavior in online community: Online travel community as an example [J]. Tourism Tribune, Accepted.]
[10] 张辉. 品牌内化对品牌资产影响的实证研究：以酒店为例[J].旅游学刊, 2019,34(02):94-105. [Zhang Hui. An Empirical Study on the Effects of Brand Internalization on Brand Equity: Hotel Brand as an Example. Tourism Tribune,2019, 34(02):94-105.]
[11] 张辉. 居民目的地品牌心理所有权的影响因素研究[J]. 旅游导刊, 2018, 2(4): 31-51. [Hui Zhang. The Antecedents of Local Residents’ Destination Brand Psychological Ownership. Tourism and Hospitality Prospects, 2018, 2(4): 31-51.]人大复印资料《旅游管理》2018年11期全文转载。
[12] 李晓明,张辉*.顾客品牌契合行为的心理机制研究：自我决定理论视角[J].旅游学刊, 2017, 32(7): 57-68. [Li Xiaoming, Zhang Hui. The Psychological Mechanism of Customer Brand Engagement Behaviors: A Self-determinant Theory Perspective. Tourism Tribune, 2017, 32(7): 57-68.]
[13] 陈晔,张辉,董蒙露. 同行者关乎己？游客间互动对主观幸福感的影响[J]. 旅游学刊, 2017, 32(8): 14-24. [Chen Ye, Zhang Hui, Dong Menglu. Accompanying Travelers matters？The Impact of Tourist-to-Tourist Interaction on Tourists’ Subjective Well-being. Tourism Tribune, 2017, 32(8): 14-24.]
[14] 张辉,白长虹. 旅游企业内部品牌化：研究述评及研究展望[J].旅游学刊, 2018, 33(3): 61-74. [Zhang Hui, Bai Changhong. Internal branding of tourism enterprises: a literature review and prospects for future research. Tourism Tribune, 2018, 33(3): 61-74.]
[15] 王兴,张辉,徐红罡. 酒店员工工作价值观对工作投入和工作满意度的影响:代际差异的调节作用[J].旅游学刊, 2017, 32(12): 89-100. [Wang Xing, Zhang Hui, Xu Honggang. Effects of Work Values on Work Engagement and Job Satisfaction: The Moderating Effects of Generation. Tourism Tribune, 2017, 32(12): 89-100.]
[16] 张辉,陈晔. 品牌契合对品牌关系质量和重购意向的影响[J].旅游学刊,2017,32(4): 43-53. [Zhang Hui, Chen Ye. The Influence of Brand Engagement on Brand Relationship Quality and Repurchase Intention. Tourism Tribune, 2017, 32(4): 43-53.]
[17] Zhang Hui, Dogan Gursoy, & Xu Honggang. The Effects of Associative Slogans on Tourists’ Attitudes and Travel Intention: The Moderating Effects of Need for Cognition and Familiarity, Journal of Travel Research, 2017; Volume 56, Issue 2, pp. 206–220. First Published February 4, 2016.
[18] 张辉,服务品牌内化：概念及关键命题[J].品牌研究,2017.1:62-76. [Zhang Hui, Definition and fundamental propositions of service brand internalization. Brand Research, 2017, 1:62-76.]
[19] 张辉,刘文德. 品牌心理所有权、顾客契合及自我-品牌联结的关系研究——以旅游品牌为例[J]. 品牌研究,2016(6):25-38. [Zhang Hui, Liu Wende. The relations between brand psychological ownership, customer engagement and self-brand connection: using tourism brand as example. Journal of Brand Research, 2016(6):25-38.]
[20] 张辉, 张秋丽．基于贝尔模型的品牌形象对参展商满意度和忠诚度的影响:以第35届中国(广州)国际家具博览会为例[J].旅游论坛,2016,9(5):1-9. [Zhang H, Zhang QL. The impacts of brand image on exhibitor’s satisfaction and loyalty based on Biel Model: Taking the 35th China (Guangzhou) International Furniture Fair as an example [J].Tourism Forum, 2016, 9(5):1-9.]
[21] 张辉,牛振邦,张新圣. 酒店品牌资产述评:兼论基于员工的品牌资产的管理[J]. 旅游学刊,2016,31(3):70-78. [Zhang Hui, Niu Zhenbang, Zhang Xinsheng. An Examination of Hotel Brand Equity: A Literature Review and Preliminary Investigation into the Management of Employee-based Brand Equity. Tourism Tribune, 2016, 31(3):70-78.]
[22] 王芳,张辉. 高校图书馆员心理资本与工作态度的关系研究——以职业生涯满意度为中介变量[J]. 图书馆杂志,:1-16. [Wang Fang, Zhang Hui. The relationship between the university Librarians' psychological capital and work attitude: career satisfaction as intermediary variable. Library Journal, 1-16.]
[23] Luo Qiuju, Zhang Hui *, Building Interpersonal Trust in a Travel-related Virtual Community: A Case Study on a Guangzhou Couchsurfing Community, Tourism Management, Volume 54, June 2016, Pages 107–121. http://dx.doi.org/10.1016/j.tourman.2015.10.003
[24] 牛振邦,白长虹,张辉,陈晔. 浅层互动能否激发顾客价值共创意愿——基于品牌体验和价值主张契合的混合效应模型[J].科学学与科学技术管理，2015, 36(11): 112-123. [Zhang Hui, Bai Changhong, Zhang Hui, Chen Ye. Does Light Interaction Inspire the Customer's Willingness to Co-create: A Mixing Effect Model of Brand Experience and Value Proposition Engagement? Science of Science and Management of Science & Technology, 2015, 36(11): 112-123.]
[25] 王芳,张辉*,牛振邦. 顾客契合对用户-图书馆关系质量影响的实证研究[J]. 图书情报知识,2015,06:48-60. [Wang Fang, Zhang Hui, Niu Zhenbang. An Empirical Study on the Influences of Customer Engagement on User-Library Relationship Quality. Knowledge of Library and Information Science, 2015,06:48-60.]
[26] 王芳,张辉*. 高校图书馆员心理资本:概念、测量及其有效性研究[J]. 中国图书馆学报,2015,02:41-55. [Wang Fang, Zhang Hui*. University Librarians' Psychological Capital: Definition, Measurement and Validity. Journal of Library Science in China, 02:41-55.]
[27] 张辉,白长虹,牛振邦. 顾客契合研究前沿探析[J]. 中大管理研究,2015,01:138-162. [Zhang Hui, Bai Changhong, Niu Zhenbang. Customer Engagement: A Literature Review. China Management Studies. 2015,01:138-162.]
[28] 张辉,白长虹,卢宏亮. 酒店服务品牌内部建设主体的功能与关系研究[J]. 旅游学刊,2014,05:58-67. [Zhang Hui, Bai Changhong, Lu Hongliang. Major Participants and Their Roles in Internal Services Branding: The Hotel Industry as an Example. Tourism Tribune. 2014,05:58-67.]
[29] 陈晔,牛振邦,张辉*. 服务界面感知对顾客体验与行为意向的影响[J]. 南大商学评论,2014,01:106-128. [Chen Ye, Niu Zhenbang, Zhang Hui. The Impact of Service Interface Perception on Customer Experience and Behavior Intention. Ntu Business Review, 2014, 01:106-128.]
[30] 王芳,张辉. 心理资本研究述评及对图书馆员心理资本研究的启示[J]. 图书情报工作,2014,19:129-135+104. [Wang Fang, Zhang Hui. Psychological Capital Research Review and the Roadmap for the University Librarians’ PsyCap Research. Library and Information Service, 2014,19:129-135+104.]
[31] 张辉,牛振邦. 特质乐观和状态乐观对一线服务员工服务绩效的影响——基于“角色压力—倦怠—工作结果”框架[J]. 南开管理评论,2013,01:110-121. [Zhang Hui, Niu Zhenbang. An Empirical Research on Impacts of Trait and State Optimism on Service Performance of Frontline Service Employees: Based on the Framework of “Role Stress-Burnout-Job Outcome”. Nankai Business Review, 2013,01:110-121.]
[32] 张辉,白长虹,牛振邦. 品牌心理所有权、品牌承诺与品牌公民行为关系研究[J]. 管理科学,2012,04:79-90. [Zhang Hui, Bai Changhong, Niu Zhenbang. Study on the Relationship between Brand Psychological Ownership, Brand Commitment and Brand Citizenship Behavior. Journal of Management Science, 2012,04:79-90.]
[33] 张辉,白长虹,牛振邦. 服务企业内部品牌化研究述评[J]. 外国经济与管理, 2012, 07:42-52. [Zhang Hui, Bai Changhong, Niu Zhenbang. A literature review on internal branding. Foreign Economics & Management, 2012, 07:42-52.]
[34] 张辉,白长虹,陈晔. 饭店员工心理所有权与跨界行为关系研究[J]. 旅游学刊, 2012, 04:82-90. [Zhang Hui, Bai Changhong, Chen Ye. Study on the Relationship between Psychological Ownership of Hotel Staff and Their Boundary-spanning Behaviors. Tourism Tribune, 2012, 04:82-90.]
[35] 张辉,白长虹,郝胜宇. 品牌资产管理新视角——基于员工的品牌资产研究述评[J]. 外国经济与管理,2011,09:34-42. 人大复印资料《市场营销·理论版》2012年第1期全文转载. [Zhang Hui, Bai Changhong, Hao Shengyu. A new perspective on brand equity management: employee based brand equity. Foreign Economics & Management, 2011,09:34-42.]
[36] 张辉,白长虹. 消费者会自愿支付吗？——PWYW支付意愿的内在驱动因素，营销科学学报，2011,03.人大复印资料《市场营销·理论版》2012年第3期全文转载。[Zhang Hui, Bai Changhong. Do Consumers Pay Voluntarily? The Inner Drivers of Consumer’s Willingness to Pay under PWYW Pricing. Journal of Marketing Science, 2011,03.]
[37] 张辉,白长虹,陈晔. PWYW定价策略研究前沿探析[J]. 外国经济与管理, 2011, 06:34-41. [Zhang Hui, Bai Changhong, Chen Ye. A literature review on PWYW pricing. Foreign Economics & Management, 2011, 06:34-41.]
[38] 张辉,白长虹,李储凤. 消费者网络购物意向分析——理性行为理论与计划行为理论的比较[J]. 软科学,2011,09:130-135. [Zhang Hui, Bai Changhong, Li Chufeng. Study on Consumers’ Online Purchasing Intention: Comparison between TRA and TPB. Soft Science, 2011, 09:130-135.]
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主要获奖/ Awards
中山大学旅游学院“我心目中的良师”（2017）
中山大学优秀班主任（2015）
博士研究生国家奖学金（2012）
南开大学特等奖学金（2012）
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期刊审稿/Reviewer
Tourism Management
Current Issues in Tourism
Asia-Pacific Journal of Tourism Research
Tourism Geographies
Journal of China Tourism Research
南开管理评论
旅游学刊
旅游导刊
旅游论坛





人才队伍 专职师资
博士后
专职科研人员
兼职教师
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