粟丽娟／Lijuan SU
助理教授、硕士生导师/Assistant Professor、Master Supervisor
Email： sulj3@mail.sysu.edu.cn
?
粟丽娟，女，硕士生导师、博士，现为中山大学助理教授。主要研究方向为大数据分析、机器学习、自然语言处理、社交媒体、时空模型、危机风险沟通和大型事件等。在《Tourism Management》、《Journal of Travel Research》、《Journal of Destination Marketing and Management》、《Current Issues in Tourism》、《International Journal of Tourism Cities》、《旅游学刊》、《地域研究与开发》、《经济地理》、《中国园林》等刊物上发表论文10余篇。
?
教育背景/Education Background
2016.08~2020.08 博士 美国佛罗里达大学 休闲游憩旅游专业 (Doctor of Philosophy in Recreation, Parks, and Tourism, University of Florida)
2017.08~2019.12 硕士 美国佛罗里达大学 统计学专业 (Master of Statistics, University of Florida)
2013.09~2016.07硕士 北京大学 地理学城市与区域规划 (Master of Science, Peking University)
2009.09~2013.07 学士 浙江大学 旅游管理专业 (Bachelor of Management, Zhejiang University)
?
主讲课程/Courses
活动风险管理（本科生）/Event Risk Management
统计分析与应用基础（本科生）/Foundations of Statistics Analytics and Applications
助教经历
HLP 6515 Evaluation Procedures in Health and Human Performance (Fall 2016, UF)
LEI 6931 Data Analysis in Tourism and Destination Management (Spring 2017, UF)
HMG6589 Applied Multivariate Analysis for Tourism & Hospitality (Spring 2019, UF)
HMG6589 Applied Multivariate Analysis for Tourism & Hospitality (Spring 2020, UF)
?
研究领域/Research Areas
[1]危机沟通与管理/Crisis Communication and Management
[2]大数据分析/Big Data Analytics
[3]机器学习/Machine Learning
[4]自然语言处理/Natural Language Processing
[5]旅游社交媒体/Tourism Social Media
[6]大型事件与活动管理/Mega-event Management
?
期刊论文/Research Article
[1]Su, L., Stepchenkova, S., & Dai, X. (2020). The core-periphery image of South Korea on the Chinese tourist market in the times of conflict over THAAD. Journal of Destination Marketing and Management.
[2]Su, L., Stepchenkova, S., Kirilenko, A. P. (2019). Online Public Response to a Service Failure Incident: Implications for Crisis Communications, Tourism Management, 73, 1-12.
[3]Su, L., Kirilenko, A. P., & Stepchenkova, S. (2019). The Effect of Geographical and Personal Proximity on Online Discussions of Service Failure Incidents. Current Issues in Tourism, 1-5.
[4]Stepchenkova, S., Dai, X., Kirilenko, A. P., & Su, L. (2019). The influence of animosity, ethnocentric tendencies, and national attachment on tourists’ decision-making processes during international conflicts. Journal of Travel Research, 0012.
[5]Stepchenkova, S., Su, L., & Shichkova, E. (2018). Marketing to Tourists from Unfriendly Countries: Should We Even Try?. Journal of Travel Research, 58(2), 266-282.
[6]Stepchenkova, S., Su, L., Schichkova, E. (2018). Intention to Travel Internationally and Domestically in Unstable World, International Journal of Tourism Cities.
[7]粟丽娟,吴佳雨,丁新军.经济型连锁酒店的空间布局研究——以北京市如家快捷酒店为例[J].地域研究与开发,2016,35(02):65-70.
[8]丁新军,吴佳雨,粟丽娟,王女英.国际基于时间地理学的旅游者行为研究探索与实践[J].经济地理,2016,36(08):183-188+201.
[9]吴佳雨,粟丽娟,刘倩如.风景名胜区交通优势度评价与分析[J].中国园林,2015,31(03):96-100.
[10]周永广,粟丽娟.文化实践中非物质文化遗产的真实性:径山茶宴的再发明[J].旅游学刊,2014,29(07):23-30.
?
学术会议主题发言/Conference Presentations (2016-2020)
[1]Su, L., Stepchenkova, S. (2020). The information transmissions dynamics of online firestorm: 5-star hotel hygiene horror on Sina Weibo. American Association of Geographers Annual Meeting 2020, Webinar. April 9.
[2]Su, L., Stepchenkova, S. (2020). Service Failure Crisis Communications: A Case of “Five-star Hotels’ Hygiene Horror” Hashtag on Sina Weibo. 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Las Vegas, Nevada, USA. January 3-5, Stand-up.
[3]Su, L., Stepchenkova, S., & Zhenxing (Eddie) Mao (2020). The Dynamic Competition of the Top Five Budget Hotel Chains in Beijing: 2009-2018. 25th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Las Vegas, Nevada, USA. January 3-5, Stand-up.
[4]Su, L., Stepchenkova, S. (2019). Utilization of Social Media Data in the Tourism and Hospitality Field. 5th World Research Summit for Tourism and Hospitality, 13-16 December, Orlando, Florida, USA. Stand-up.
[5]Su, L., Stepchenkova, S. (2019). Spatial competition network of the top 5 economy chained hotels in Beijing. China Tourism Forum 2019 – USA, Philadelphia, USA. July 21-22, Stand-up.
[6]Su, L., Stepchenkova, S., & Kirilenko, A. P. (2019). How citizens utilize in-state recreation resources: A geographically weighted regression analysis of Floridians’ TripAdvisor Reviews. American Association of Geographers Annual Meeting 2019, Washington D. C., USA. April 3-7, Stand-up.
[7]Su, L., Stepchenkova, S., & Dai, X. (2019). Chinese Tourists’ Image of South Korea in Conflict: A Structural Analysis. 24th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Fort Worth, Texas, USA. January 3-5, Stand-up.
[8]Su, L., Kirilenko, A. P., & Stepchenkova, S. (2018). Moderating role of geospatial proximity on public crisis involvement: A case study of “Woman Attached in Yitel” on Sina Weibo. American Association of Geographers Annual Meeting 2018. New Orleans, Louisiana, USA. April 10-15, Stand-up.
[9]Su, L., Stepchenkova, S., & Kirilenko, A. P. (2018). The power of a headline: Hotel service failure on Sina Weibo. 23rd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism. Fort Worth, Texas, USA. January 3-5, Stand-up.
[10]Su, L., Stepchenkova, S., & Schichkova, E. (2017). Marketing to an unfriendly audience: effect of the Brand USA promotional video on Russian tourists. In Conference proceedings, 7th Advances in Hospitality & Tourism Marketing & Management (AHTMM) Conference, Famagusta, Cyprus, 10-15 July 2017 (pp. 365-374). Eastern Mediterranean University and Washington State University.
[11]Su, L., Stepchenkova, S., Schichkova, E. (2017). Effect of the Brand USA on Russian tourists. 12th Annual Conference of the Social Sciences, Gainesville, FL, 15 April. Stand-up.
[12]Su, L., Stepchenkova, S. (2017). The Power of a Headline: Application of Geospatial Analysis Technology in Hospitality Industry. 22nd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, TX, 5-7 January. Poster.
?
近年获奖/Awards
[1]2020 Best Insights Award (1st/15) in Expedia ? ENTER2020 Data Science Competition: Socially Responsible & Inclusive Tourism (Ma, S., L. Su, A. P. Kirilenko)
[2]2019 International Student Achievement Award, University of Florida International Center Certificate of Excellence
[3]2020 Bill Sims Endowment Student Dissertation Research Awards, University of Florida
[4]2018 Nominated for the Best Paper Awards on the 23rd Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism
?
期刊审稿/Reviewer
Tourism Management
Journal of Travel Research
Journal of Destination Marketing & Management
Journal of Hospitality & Tourism Management
Journal of Hospitality & Tourism Technology





人才队伍 专职师资
博士后
专职科研人员
兼职教师
人才招聘