余晓娟/Xiaojuan Yu
副教授、硕士生导师/Associate Professor、Master Supervisor
博士/Ph.D.
电邮/Email: yuxj5@mail.sysu.edu.cn,? yuxiaojuan214@163.com
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教育背景 / Educational Background
博士 ?美国伊利诺伊大学 休闲运动旅游专业
(Doctor of Philosophy in Recreation, Sport and Tourism, the University of Illinois at Urbana-Champaign,)
硕士 ?北京大学 ? 人文地理学专业
(Master of Science, Peking University)
学士 北京大学 ? 国际经济与贸易专业
(Bachelor of Economics, Peking University)
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主讲课程 / Courses
微观经济学（本科生）/Microeconomics (Undergraduate)
宏观经济学（本科生）/Macroeconomics (Undergraduate)
消费者行为学（本科生）/Consumer Behavior (Undergraduate)
研究方法（本科生）/Research Methods (Undergraduate)
旅游市场营销（研究生）/Tourism Marketing (Master of Tourism Administration)
科研伦理与学术写作（研究生）/Research Ethics and Academic Writing
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研究领域 / Research Areas
[1] 文化与旅游/Culture and Tourism
[2] 旅游者行为 / Tourist Behavior?
[3] 旅游市场营销 / Tourism Marketing?
[4] 旅游经济与管理 / Tourism Economics and Management
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研究课题?/ Research Projects
[1]? ? 主持：国家自然科学基金面上项目：时空变迁中的文学书写、文学景观和旅游体验研究（2021-2024，批准号：**）
[2]????主持：国家自然科学基金青年科学基金项目：旅游者数量控制与分配的理论与实证研究（2014-2016，批准号：**）。
[3]????主持：高校基本科研业务费中山大学青年教师培育项目：中国户外运动参与者风险与安全意识、能力与行为定量测量研究。（2013-1015，项目编号：4）。
[4]????主持：教育部留学回国人员科研启动基金项目：中国旅游者心理与行为的理论构建——基于旅游者游记出版物的定性研究。
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科研获奖 / Awards
[1] 文化和旅游部优秀研究成果（旅游类）一等奖，2019年4月?
[2] 优秀论文一等奖，首届中国青年旅游论坛，北京，2015年5月23日-24日?
[3] 最佳论文奖，第16届酒店与旅游业研究生教育与研究大会，美国休斯顿，2011年
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学术论文?/ Research Articles
[1]????Xiaojuan Yu, & Honggang Xu. (2019). Cultural heritage elements in tourism: A tier structure from a tripartite analytical framework. Journal of Destination Marketing & Management, 13, 39-50.
[2]? ??Xiaojuan Yu, & Honggang Xu. (2018). Moral gaze at literary places: Experiencing "being the first to worry and the last to enjoy" at Yueyang Tower in China.?Tourism Management, 65, 292-302.
[3]????Mehment Altin, Mehmet Ali Koseoglu,?Xiaojuan Yu, & Arash Riasi. (2018). Performance measurement and management research in the hospitality and tourism industry.?International Journal of Contemporary Hospitality Management, 30(2), 1172-1189.
[4]????余晓娟,?王洁. (2018).?旅游者安全信息渠道整合与内容设计:?以钱塘江观潮安全为例.?旅游论坛（已录用）.
[5]????Xiaojuan Yu, & Honggang Xu. (2016). Ancient poetry in contemporary Chinese tourism.?Tourism Management, 54, 393-403. DOI: 10.1016/j.tourman.2015.12.007
[6]????Chih-Chien Chen, Zvi Schwartz, &?Xiaojuan?Yu?(2015). On the 'students as surrogates' research conundrum: Insights from statistical reasoning in revenue management.?Journal of Revenue & Pricing Management, 14, 262-275.??[7]????Xiaojuan Yu, & Zvi Schwartz (2014). Pricing and value in co-produced hospitality and tourism experiences. In Prebensen, N., Chen, J., & Uysal, M. (Eds.) Creating Experience Value in Tourism.??CABI.
[8]????Namhyun Kim, Xiaojuan Yu, & Zvi Schwartz. (2013). Can online surveys substitute traditional modes? An error based comparison of online and on-site tourism destination surveys. Accepted by Tourism Review International.?
[9]????Zhuowei Huang, Mimi Li, Xiaojuan Yu, & Liping Cai. (2013). A further investigation of revisit intention: A multi-group analysis. Accepted by Journal of Hospitality Management & Marketing.
[10]? ??Xiaojuan Yu, Namnyun Kim, Chih-Chien Chen, & Zvi Schwartz. (2012). Are you a tourist? Tourist self-identification and the definition of tourism. Tourism Analysis，17(4)，?445-457.?
[11]??余晓娟. (2007).?旅游者网络社区的功能与市场意义研究. 旅游学刊, 22(6), 80-85.
[12]??余晓娟. (2007). Web 2.0时代的中国旅游市场营销. 旅游学刊, 22(5), 10.
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会议论文 / Conference Presentations?

[1] Xiaojuan Yu, Zvi Schwartz, & William Stewart. Environment-based vs. self-determined satisfaction: The case of Grand Canyon??backcountry hikers. The Annual International CHRIE Conference, Denver, Colorado, USA. 2011.07. Poster Presentation.?
[2] Xiaojuan Yu, & Zvi Schwartz. A conceptual model of tourist risk perception: Components, antecedents, influences, and interventions. The 9th APacCHRIE Conference, Hong Kong, China. 2011,06. Paper presentation.?
[3] Namhyun Kim, Xiaojuan Yu, & Zvi Schwartz, Z. Mode effects: Online vs. on-site intercept surveys. The 9th APacCHRIE Conference, Hong Kong, China. 2011.06. Paper presentation.?
[4] Xiaojuan Yu, Namhyun Kim, Chih-Chien Chen, & Zvi Schwartz. Are you a tourist? Tourists' self-identification and the definition of tourism. The 16th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Houston, Texas, USA. 2011.01. Paper presentation.
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译著 /?Translation Works
(新西兰)布伦特·洛夫洛克, (新西兰)柯尔斯滕·洛夫洛克 著,?余晓娟, 孙佼佼 译. （2019）. 旅游伦理学——批判性与应用性视角. 北京: 商务印书馆.






人才队伍 专职师资
博士后
专职科研人员
兼职教师
人才招聘