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社交网络用户隐私量化研究:建模与实证分析

清华大学 辅仁网/2017-07-07

社交网络用户隐私量化研究: 建模与实证分析
朱涵钰1,吴联仁2,吕廷杰1
2. 北京第二外国语学院 酒店管理学院, 北京 100024
Research on quantifying user privacy on social networking sites
Hanyu ZHU1,Lianren WU2,Tingjie LU1
1. School of Economics and Management, Beijing University of Posts and Telecommunications, Beijing 100876, China
2. School of Hospitality Management, Beijing International Studies University, Beijing 100024, China

摘要:
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摘要社交网络的流行对用户的隐私保护提出了新的挑战。该文通过使用人类动力学和统计物理的方法,研究用户的网络行为与用户隐私量值的关系。以当前国内流行的社交网络——人人网和新浪微博——为研究对象,获取用户的真实数据,提出隐私量化模型。研究结果表明: 用户的网络行为对隐私量值具有重要的影响,如在人人网中用户的地理位置分享行为对隐私量值影响较大,而在新浪微博中发私信行为对隐私量值的影响最大。研究的结果对社交网络隐私关注下的用户行为规律探讨具有理论与实际意义。

关键词 隐私保护,隐私量化,人类动力学,社交网络,网络用户行为
Abstract:The popularity of social networks puts forward new challenges on the user's privacy protection. In this paper, the methods of human dynamics and statistical physics were used to study the relationship of user's network behaviors and user's privacy value. Current domestic popular social networking sites, Renren and Sina Weibo, were used as the research objects, with the user's actual data then obtained and a privacy quantitative model proposed. The results show that the user's behaviors on the network have an important impact on the value of privacy. Renren's sharing behavior in the user's geographic location has great impact on privacy, while Sina microblogging sending private messages has the greatest impact on the value of privacy. Conclusions of this study have theoretical and practical significance.

Key wordsprivacy protectionprivacy quantificationhuman dynamicssocial networksuser network behavior
收稿日期: 2014-01-20 出版日期: 2015-04-16
ZTFLH: 
基金资助:浙江省自然科学基金资助项目(Y1100314 );国家广电总局研究项目(GD10101)
引用本文:
朱涵钰, 吴联仁, 吕廷杰. 社交网络用户隐私量化研究: 建模与实证分析[J]. 清华大学学报(自然科学版), 2014, 54(3): 402-406.
Hanyu ZHU, Lianren WU, Tingjie LU. Research on quantifying user privacy on social networking sites. Journal of Tsinghua University(Science and Technology), 2014, 54(3): 402-406.
链接本文:
http://jst.tsinghuajournals.com/CN/ http://jst.tsinghuajournals.com/CN/Y2014/V54/I3/402


图表:
设置 AM AC AG
权值 42.21% 33.97% 23.82%


新浪微博用户隐私指标权重系数
新浪微博用户隐私量值分布图
设置 AA AM AG
权值 56.27% 18.82% 24.91%


人人网用户隐私指标权重系数
人人网用户隐私量值分布图


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