王晓田()

香港中文大学(深圳)人文与社会科学学院, 深圳518172)(Psychology Department, University of South Dakota, SD 57069, USA

收稿日期:2018-01-06出版日期:2019-04-25发布日期:2019-02-22
通讯作者:王晓田E-mail:xtwang@cuhk.edu.cn

Using behavioral economics to cope with uncertainty: Expand the scope of effective nudging

Xiao Tian WANG()

School of Humanities and Social Science, Chinese University of Hong Kong, Shenzhen 518172, China)(Psychology Department, University of South Dakota, SD 57069, USA

Received:2018-01-06Online:2019-04-25Published:2019-02-22
Contact:Xiao Tian WANG E-mail:xtwang@cuhk.edu.cn

摘要/Abstract

摘要： 本文提出了决策中不确定性的五种类型及其行为学和心理学的应对机制：用简捷启发式替代加权求和应对信息不确定性, 用直觉应对认知不确定性, 用价值观预测选择偏好应对行为不确定性, 用决策参照点的权重替代概率应对结果不确定性, 用时间换时间以降低延迟折扣应对未来不确定性。新行为经济学应当通过“为什么”的功能性分析, 找到行为助推的心理杠杆。化解不确定性本身就是一种有效的行为助推; 化繁为简是行为助推的关键所在。

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