), Constantinos Hadjichristidis1,2, Michele Graffeo1 1 意大利特兰托大学经济管理系
2 英国利兹大学商学院决策研究中心
收稿日期:2017-04-17出版日期:2018-08-07发布日期:2018-07-02Green nudging
Nicolao Bonini1(), Constantinos Hadjichristidis1,2, Michele Graffeo1 1 Department of Economics and Management, University of Trento, Italy
2 Centre for Decision Research, Leeds University Business School, University of Leeds, UK
Received:2017-04-17Online:2018-08-07Published:2018-07-02摘要/Abstract
摘要： 我们人类当前的生活方式不是可持续的。提升可持续性的途径之一是发展更绿色的科学技术, 另一种补充性途径是改变人们的态度、习惯和行为。在本文中, 我们讨论了6种心理技术, 其宗旨是推动或助推(nudge)人们做出更环保的选择和行为。这些心理技术涵盖范围非常广泛, 有些可以远程使用, 如在通知公告中建构沟通信息, 有些则涉及对人们的决策情境做出的改变。因此, 本综述关乎到各行业从业人员, 如市场营销人员、政策制定者、消费者代表等。对于每项心理技术, 我们讨论了其认知和(或)情绪的理论性基础。此外, 我们探讨了目前文献中存在的空白, 并提出了可填补这些空白的未来研究方向。
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