姓名：李晨溪
电话：
Email：chenxili@buaa.edu.cn
职称：副教授
教师个人主页


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【研究方向】
数字化营销，手机营销，营销策略，实地实验(Field Experiment)，营销模型
【教育背景】
? 2011.09-2016.07，复旦大学管理学院，市场营销专业，博士
? 2014.08-2015.09，美国天普大学FOX商学院，市场营销专业，联合培养博士
? 2007.09-2011.07，清华大学外文系，英语专业，学士
? 2008.09-2011.07，清华大学经济与管理学院，经济学专业，学士（二学位）
【期刊论文】
Chenxi Li, Xueming Luo, Cheng Zhang and Xiaoyi Wang. “Sunny, Rainy,and Cloudy with a Chance of Mobile Promotion Effectiveness”.Marketing Science, forthcoming.(A+,SSCI)
【会议论文】
? Chenxi Li,Xueming Luo, Kristina Wittkowski and Fue Zeng. Unexpected Weather Change and Mobile Promotion.38th Annual ISMSMarketing Science Conference, Shanghai, China, June 2016.
?Chenxi Li,Xueming Luo, Cheng Zhang and Xiaoyi Wang. Weather and Mobile Promotion Purchase: Evidence from Big Data Field Experiments.Winter AMA Conference, Las Vegas, US, Feb 2016.
?Chenxi Li,Xueming Luo, Yiping Song and Chee Wei Phang. Eco-Friendly Car Policy: Targeted and Spillover Effects.Proceedings of the Ninth International Conference on Management Science and Engineering Management,Vol.362, P1225-1237, 2015.
?Chenxi Li,Andrew Reinaker, Xiaoyi Wang and Xueming Luo. Mobile App Deep Engagement.37th Annual ISMS Marketing Science Conference, Baltimore, US, June 2015.