许销冰
职称：讲师
研究方向：广告金钱和时间心理学企业视觉系统
所属部门：市场营销系
行政职务：
电子邮件：xiaobing.xu@nankai.edu.cn
联系电话：

English
个人介绍

研究成果

研究课题

教授课程

社会兼职

教育背景 2012.9-2016.6 清华大学 市场营销 博士
2014.11-2015.11 新加坡国立大学 市场营销系 访问学生
2014.3-2014.7 香港城市大学 市场营销系 访问学生
2009.9-2012.7 北京邮电大学 市场营销 硕士
2005.9-2009.7 北京邮电大学 工商管理 学士


工作经历 2016.7- 南开大学商学院


获奖成果 2018年度南开大学本科毕业设计优秀指导教师
2017年度天津“131”创新型人才第三层次
2016年度清华大学优秀博士学位论文
2015年JMS中国营销科学学术年会优秀论文奖
2015年JMS中国营销科学学术年会博士生论坛甘碧群优秀论文提名奖
2014-2015 国家奖学金
2013年AMA最佳论文奖




期刊论文

1. Xu, Xiaobing*, Rong Chen, & Lan Jiang (2019), “The Influence of Payment Mechanisms on Pricing: When Mental Imagery Stimulates Desire for Money,” Journal of Retailing, (SSCI index, Q1, ABS 4, accepted)
2. Xu, Xiaobing, Rong Chen, & Jin Zhang* (2019), “Effectiveness of Trade-ins and Price Discounts: A Moderating Role of Substitutability,” Journal of Economic Psychology, 70, 80-89. (SSCI index, Q2, ABS 2)
3. Xu, Xiaobing, Rong Chen, & Wenjing Liu* (2017), “The Effects of Upper and Lowercase Wordmarks on Brand Perceptions,” Marketing Letters, 28(3), 449-460. (SSCI index, Q3, ABS 3)
4. Chen, Rong, Xiaobing Xu*, & Hao Shen (2017), “Go Beyond Just Paying: Effects of Payment Method on Level of Construal,” Journal of Consumer Psychology, 27(2), 207-217. (SSCI index, Q1, ABS 4*, FT50)
5. Xu, Xiaobing* & Rong Chen (2016), “The Role of a Model’s Ethnicity in Influencing Chinese Consumers’ Product Perception” Asian Business & Management, 15(3), 201-225. (SSCI index, Q4, ABS 2)
6. Yao, Qing*, Rong Chen, & Xiaobing Xu (2015), “Consistency between Consumer Personality and Brand Personality Influences Brand Attachment,” Social Behavior and Personality, 43(9), 1419-1427. (SSCI index, Q4)
会议论文

1.Xu Xiaobing, Rong Chen, & Miaolei Jia (2017),"Feel Closer When Event Comes: Time-Moving Metaphor and Temporal Estimation", in NA - Advances in Consumer Research Volume 45, eds. Ayelet Gneezy, Vladas Griskevicius, and Patti Williams, Duluth, MN: Association for Consumer Research.
2.Xu, Xiaobing, Rong Chen, & Feng He (2017), “I Am Approaching the Event Versus the Event Is Approaching: How Time-Moving Metaphor Influences Regulatory Focus,” AMA Summer Educators’ Conference Proceedings, San Francisco, August 4-6, D48-D49.
3.Xu, Xiaobing, Rong Chen, & Lan Jiang (2015), "How Payment Mode Affects Sellers' Pricing Behavior: The Roles of Vividness and Cognitive Focus," AMA Summer Educators' Conference Proceedings, Chicago,Aug. 14-16, 395-396.
4. Xu, Xiaobing, Rong Chen, & Feng He (2014), "Competing or Aligning? Mobile Operator's Pricing Adaptation to the Challenges from OTT," 2014 Global Marketing Conference at Singapore Proceedings, Singapore, Jul. 15-18,1892-1893.
5. Xu, Xiaobing, Rong Chen, & Jin Zhang (2013), "Effectiveness of Trade-ins and Price Discounts: Substitutability and Loss Aversion," AMA Summer Educators' Conference Proceedings, Boston, Sep. 11-13,144-145. (Best Paper Award by Track)
6.Zhang, Jin, Rong Chen, & Xiaobing Xu (2013), "Is Seeing Believing: Increasing Owners' Willingness to Sell by Counterfactual Reference Prices in the Second-Hand Market," AMA Summer Educators' Conference Proceedings, Boston, Sep. 11-13,32-33.


研究课题 2018.1-2020.12 国家自然科学基金青年基金项目“时间动态隐喻对消费者信息处理方式及任务启动的影响” (**) 主持人


教授课程 市场营销理论和方法（博士）
市场营销数据分析（本科）
国际营销（全英文授课，本科）
商务英语（全英文授课，本科）
营销经典选读（本科）


社会兼职 审稿人：European Journal of Marketing,Asian Business & Management, Psychological Reports, Acta Psychologica Sinica (心理学报),ACR Conference, AMA Conference