《传播学研究方法》为学习传播学和其他社会科学硕士研究生设计，属于基本理论课程。课程内容涵盖人类研究的科学方法、质化研究方法（文献研究、观察、访谈、焦点小组会议），量化研究（调查-问卷与抽样，实验设计与实施）和统计软件的使用，行为研究设备简介等方面。教学由课堂讲授(三分之二学时)和学期研究项目（三分之一学时）构成。教学目标（1）帮助学生了解人类和社会研究中的科学方法，特别是这些方法在传播学中的应用；（2）训练学生能够使用科学方法从事相对简单的研究项目；（3）帮助学生了解基本和前沿的科学研究工具；（4）激发学生对于科学研究人类行为和社会现象的兴趣。

Research Methods in Communication Studies3 credits; 54 class hoursThis seminar is designed for master and doctorial students of social sciences, communication study in particular. As an introduction course, it covers qualitative (literature research, observation, interview and focus group) and quantitative (survey, content analysis and experiment) methods. Statistic software and available equipments for psychological and behavioral test are also briefly introduced. The course is composed of lectures (two third) and practice (one third). Students are expected to acquire general knowledge of methods for social studies through lectures and discussions, and to employ some of the methods to conduct research projects of their own in a semester paper.Offered in FallNo pre-requisite is required, but preliminary knowledge of statistics and experiment design are strongly recommended.