传播学是上世纪40年代诞生在美国的一门新兴社会科学，它成为大学的正规课程也只有半个世纪的历史。传播学又是一门边缘学科，它与新闻学、社会学、心理学、文化人类学、政治学、信息论、系统论、控制论等诸多科学有着千丝万缕的联系，彼此相互影响，相互渗透。同时伴随着传播技术革命和社会信息化的发展，这门学科在国家建设和社会发展中的地位越来越重要。正因为此，传播学在短短几十年的时间里不仅发展成为一门重要学科，也成为世界各国大学中，各传播类专业的必修课程。本课程的主要任务旨在培养学生具备坚实的传播学理论基础；掌握传播学研究的基本模式与方法；了解传播学的发展进程及其规律。鉴于我院学生的培养方向，重点讲授大众传播学的相关理论及应用研究方法。

Communication is a new social sciences in the United States born on the 1940s, It has become a regular university courses are only half a century of history. It's also an interdisciplinary subject, combined with journalism, sociology, psychology, cultural anthropology, political science, information theory, system theory, control theory and so on, which effect each other. Meanwhile, with the devolpement of technological revolution and social information technology, this course plays an increasingly important position in national construction and social development. Consequently, after only several decades of years, communication not only develop an important subject, but also has become the compulsory courses for the students who specialize in communication in all the universities.The main purpose of this course is to help students have a solid theoretical basis for Communication, to grasp the basic model and methods in studying, to have ideas about the development process and laws of communication. According to the students' teaching aims, this course is focusing on the relevant theory and research methods of public communication.