Hong XU
徐紅
PhD in Information, Risk and Operations Management
The University of Texas at Austin, 2010

Associate Professor
Department of Information Systems, Business Statistics and Operations Management

Co-Director of Dual Degree Program in Technology and Management



(852) 2358 7635
hxu@ust.hk
Room LSK4059
Personal Web

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ORCID
0000-0001-8561-0163

Scopus ID
55493834800




Research Interest Publications Projects Teaching Assignment RPG Supervision Space used




Research Interest

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Economics of information systems
Online reputation
Online advertising
Online social network system
Auditing



Publications

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All Years 18 2022 0 2021 0 2020 0 2019 0 2018 5 2017 1 2016 12

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2018 5

An Economic Analysis of Peer Disclosure in Online Social Communities
Information Systems Research, v. 29, (3), September 2018, p. 546-566
Cao, Zike; Hui, Kai Lung; Xu, Hong Article
Identity Management and Tradable Reputation
MIS Quarterly: Management Information Systems, v. 42, (2), June 2018, p. 577-593
Xu, Hong; Chen, Jianqing; Whinston, Andrew B. Article
Is More Information Better? An Economic Analysis of Group Buying Platforms
Journal of the Association for Information Systems, v.19, (11), 2018, p. 1130-1144
Xu, Hong Article
To compete or to take over? An economic analysis of new sellers on e-commerce marketplaces
Information Systems and e-Business Management, v. 16, (4), November 2018, p. 817-829
Xu, Hong Article
When Discounts Hurt Sales: The Case of Daily-Deal Markets
Information Systems Research, v. 29, (3), September 2018, p. 567-591
Cao, Zike; Hui, Kai Lung; Xu, Hong Article

2017 1

Ignorance is Bliss: Deviation from Equilibrium in Position Auctions
The 13th Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2017), Ho Chi Min City, Vietnam, 26-29 June, 2017
Wu, Weifang; Xu, Hong; Zhang, Xiaoquan; Zheng, Rong Conference paper

2016 2

An Empirical Analysis of Interaction Effect between Pay-for-Performance Advertising and Price Discounting in Online Trading Platforms
INFORMS Conference on Information Systems and Technology (CIST 2016), Nashville, Tennessee, USA, 13-16 November 2016
Cao, Zike; Chu, Junhong; Hui, Kai Lung; Xu, Hong Conference paper
Are You Advertising for Your Competitor? The Impact of Point-of-Sale Poaching
Workshop on Information Technology and Systems (WITS), Dublin, Ireland, 15-16 December, 2016
Mookerjee, Vijay; Mehra, Amit; Xu, Hong Conference paper

2015 1

When Discount Hurts Sales: The Case of Daily Deal Markets
INFORMS Conference on Information Systems and Technology (CIST) 2015, Philadelphia, USA, 31 October - 1 November 2015
Cao, Zike; Hui, Kai Lung; Xu, Hong Conference paper

2014 1

中藥冬蟲夏草的鑒別研究
中國藥學雜志=Chinese Pharmaceutical Journal, v. 49, (4), February 2014, p. 283-286
徐紅; 董婷霞; 趙奎君; 陳嘉倫; 林燕靖; 詹華強; 王崢濤 Article

2013 2

韭菜子的生藥學研究
中国药房=China Pharmacy, v. 24, (3), 2013, p. 246-248
徐 红; 董婷霞; 林燕靖; 鄧偉麟; 詹華強; 王峥涛 Article
An Economic Analysis of Peer-Disclosure in Online Social Communities
Workshop on Information Systems and Economics, Milan, Italy, December 2013
Cao, Zike; Hui, Kai Lung; Xu, Hong Conference paper

2011 2

Moderated online communities and quality of user-generated content
Journal of management information systems, v. 28, (2), 2011, p. 237-268
Chen, Jianqing; Xu, Hong; Whinston, Andrew B. Article
Strategic Communication in Certification
CSWIM, Harbin, June 25th-27th, 2011
Xu, Hong; Stinchcombe, Maxwell; Whinston, Andrew B. Conference paper

2009 2

Tradable reputation and online economic effciency: A field experiment in second life
15th Americas Conference on Information Systems 2009 (AMCIS 2009) San Francisco, CA, United States, 6 - 9 August 2009, Code 92975, v. 8, 2009, p. 5639-5662
Xu, Hong; Chen, Jianqing; Whinston, Andrew B. Conference paper
Tradable reputation and online economic effciency: A field experiment in second life
15th Americas Conference on Information Systems 2009 (AMCIS 2009) San Francisco, CA, United States, 6 - 9 August 2009, Code 92975, v. 1, 2009, p. 72-83
Xu, Hong; Chen, Jianqing; Whinston, Andrew B. Conference paper

2008 1

Audited Reputation
Economics Letters, v. 100, (3), 2008, p. 359-362
Xu, Hong; Chen, Jianqing; Whinston, Andrew B. Article

2007 1

Moderated online communities
ICIS 2007 Proceedings - 28th International Conference on Information Systems, Montreal, QC, Canada, Code 93592, 9 - 12 December 2007
Chen, Jianqing; Whinston, Andrew B.; Xu, Hong Conference paper


Expand All Collapse All


Article 5

An Economic Analysis of Peer Disclosure in Online Social Communities
Information Systems Research, v. 29, (3), September 2018, p. 546-566
Cao, Zike; Hui, Kai Lung; Xu, Hong
Identity Management and Tradable Reputation
MIS Quarterly: Management Information Systems, v. 42, (2), June 2018, p. 577-593
Xu, Hong; Chen, Jianqing; Whinston, Andrew B.
Is More Information Better? An Economic Analysis of Group Buying Platforms
Journal of the Association for Information Systems, v.19, (11), 2018, p. 1130-1144
Xu, Hong
To compete or to take over? An economic analysis of new sellers on e-commerce marketplaces
Information Systems and e-Business Management, v. 16, (4), November 2018, p. 817-829
Xu, Hong
When Discounts Hurt Sales: The Case of Daily-Deal Markets
Information Systems Research, v. 29, (3), September 2018, p. 567-591
Cao, Zike; Hui, Kai Lung; Xu, Hong


Expand All Collapse All


Conference paper 1

Ignorance is Bliss: Deviation from Equilibrium in Position Auctions
The 13th Symposium on Statistical Challenges in Electronic Commerce Research (SCECR 2017), Ho Chi Min City, Vietnam, 26-29 June, 2017
Wu, Weifang; Xu, Hong; Zhang, Xiaoquan; Zheng, Rong


Expand All Collapse All


Conference paper 2

An Empirical Analysis of Interaction Effect between Pay-for-Performance Advertising and Price Discounting in Online Trading Platforms
INFORMS Conference on Information Systems and Technology (CIST 2016), Nashville, Tennessee, USA, 13-16 November 2016
Cao, Zike; Chu, Junhong; Hui, Kai Lung; Xu, Hong
Are You Advertising for Your Competitor? The Impact of Point-of-Sale Poaching
Workshop on Information Technology and Systems (WITS), Dublin, Ireland, 15-16 December, 2016
Mookerjee, Vijay; Mehra, Amit; Xu, Hong


Expand All Collapse All


Conference paper 1

When Discount Hurts Sales: The Case of Daily Deal Markets
INFORMS Conference on Information Systems and Technology (CIST) 2015, Philadelphia, USA, 31 October - 1 November 2015
Cao, Zike; Hui, Kai Lung; Xu, Hong


Expand All Collapse All


Article 1

中藥冬蟲夏草的鑒別研究
中國藥學雜志=Chinese Pharmaceutical Journal, v. 49, (4), February 2014, p. 283-286
徐紅; 董婷霞; 趙奎君; 陳嘉倫; 林燕靖; 詹華強; 王崢濤


Expand All Collapse All


Article 1

韭菜子的生藥學研究
中国药房=China Pharmacy, v. 24, (3), 2013, p. 246-248
徐 红; 董婷霞; 林燕靖; 鄧偉麟; 詹華強; 王峥涛

Conference paper 1

An Economic Analysis of Peer-Disclosure in Online Social Communities
Workshop on Information Systems and Economics, Milan, Italy, December 2013
Cao, Zike; Hui, Kai Lung; Xu, Hong


Expand All Collapse All


Article 1

Moderated online communities and quality of user-generated content
Journal of management information systems, v. 28, (2), 2011, p. 237-268
Chen, Jianqing; Xu, Hong; Whinston, Andrew B.

Conference paper 1

Strategic Communication in Certification
CSWIM, Harbin, June 25th-27th, 2011
Xu, Hong; Stinchcombe, Maxwell; Whinston, Andrew B.


Expand All Collapse All


Conference paper 2

Tradable reputation and online economic effciency: A field experiment in second life
15th Americas Conference on Information Systems 2009 (AMCIS 2009) San Francisco, CA, United States, 6 - 9 August 2009, Code 92975, v. 8, 2009, p. 5639-5662
Xu, Hong; Chen, Jianqing; Whinston, Andrew B.
Tradable reputation and online economic effciency: A field experiment in second life
15th Americas Conference on Information Systems 2009 (AMCIS 2009) San Francisco, CA, United States, 6 - 9 August 2009, Code 92975, v. 1, 2009, p. 72-83
Xu, Hong; Chen, Jianqing; Whinston, Andrew B.


Expand All Collapse All


Article 1

Audited Reputation
Economics Letters, v. 100, (3), 2008, p. 359-362
Xu, Hong; Chen, Jianqing; Whinston, Andrew B.


Expand All Collapse All


Conference paper 1

Moderated online communities
ICIS 2007 Proceedings - 28th International Conference on Information Systems, Montreal, QC, Canada, Code 93592, 9 - 12 December 2007
Chen, Jianqing; Whinston, Andrew B.; Xu, Hong


Expand All Collapse All


2016 2

An Empirical Analysis of Interaction Effect between Pay-for-Performance Advertising and Price Discounting in Online Trading Platforms
INFORMS Conference on Information Systems and Technology (CIST 2016), Nashville, Tennessee, USA, 13-16 November 2016
Cao, Zike; Chu, Junhong; Hui, Kai Lung; Xu, Hong Conference paper
Are You Advertising for Your Competitor? The Impact of Point-of-Sale Poaching
Workshop on Information Technology and Systems (WITS), Dublin, Ireland, 15-16 December, 2016
Mookerjee, Vijay; Mehra, Amit; Xu, Hong Conference paper

2015 1

When Discount Hurts Sales: The Case of Daily Deal Markets
INFORMS Conference on Information Systems and Technology (CIST) 2015, Philadelphia, USA, 31 October - 1 November 2015
Cao, Zike; Hui, Kai Lung; Xu, Hong Conference paper

2014 1

中藥冬蟲夏草的鑒別研究
中國藥學雜志=Chinese Pharmaceutical Journal, v. 49, (4), February 2014, p. 283-286
徐紅; 董婷霞; 趙奎君; 陳嘉倫; 林燕靖; 詹華強; 王崢濤 Article

2013 2

韭菜子的生藥學研究
中国药房=China Pharmacy, v. 24, (3), 2013, p. 246-248
徐 红; 董婷霞; 林燕靖; 鄧偉麟; 詹華強; 王峥涛 Article
An Economic Analysis of Peer-Disclosure in Online Social Communities
Workshop on Information Systems and Economics, Milan, Italy, December 2013
Cao, Zike; Hui, Kai Lung; Xu, Hong Conference paper

2011 2

Moderated online communities and quality of user-generated content
Journal of management information systems, v. 28, (2), 2011, p. 237-268
Chen, Jianqing; Xu, Hong; Whinston, Andrew B. Article
Strategic Communication in Certification
CSWIM, Harbin, June 25th-27th, 2011
Xu, Hong; Stinchcombe, Maxwell; Whinston, Andrew B. Conference paper

2009 2

Tradable reputation and online economic effciency: A field experiment in second life
15th Americas Conference on Information Systems 2009 (AMCIS 2009) San Francisco, CA, United States, 6 - 9 August 2009, Code 92975, v. 8, 2009, p. 5639-5662
Xu, Hong; Chen, Jianqing; Whinston, Andrew B. Conference paper
Tradable reputation and online economic effciency: A field experiment in second life
15th Americas Conference on Information Systems 2009 (AMCIS 2009) San Francisco, CA, United States, 6 - 9 August 2009, Code 92975, v. 1, 2009, p. 72-83
Xu, Hong; Chen, Jianqing; Whinston, Andrew B. Conference paper

2008 1

Audited Reputation
Economics Letters, v. 100, (3), 2008, p. 359-362
Xu, Hong; Chen, Jianqing; Whinston, Andrew B. Article

2007 1

Moderated online communities
ICIS 2007 Proceedings - 28th International Conference on Information Systems, Montreal, QC, Canada, Code 93592, 9 - 12 December 2007
Chen, Jianqing; Whinston, Andrew B.; Xu, Hong Conference paper


No Publications


No Publications


No Publications


No Publications






Teaching Assignment

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2021-22 Winter 0 2021-22 Fall 2 2020-21 Summer 0 2020-21 Spring 0 2020-21 Winter 0 2020-21 Fall 2

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ISOM2010 Introduction to Information Systems
ISOM5320 Digital Business and Web Analytics


ISOM2010 Introduction to Information Systems
ISOM5320 Electronic Commerce and Web Analytics


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments






Research Postgraduate (RPG) Supervision From January 2019 to December 2022 (As of 30 January 2022)

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Current RPGs

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Master of Philosophy ZHANG, Kaichen
Information Systems( 2021 - )









ProjectsFrom January 2020 to December 2022

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All Projects 2 Leading Projects 1 Participating Projects 1

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Investigating the inefficient bidding behavior in online sponsored search


關于搜索引擎關鍵字搜索中低效投標行為的研究 Participating


RGC - General Research Fund


Project Team (HKUST)
ZHENG Rong (Lead)
XU Hong


2020 - 2021




How and when to follow the crowd: An economic analysis of collective buying Leading


RGC - Direct Allocation Grant


Project Team (HKUST)
XU Hong (Lead)


2013 -