Jia LIU
劉佳
PhD in Marketing
Columbia University, 2017

Assistant Professor
Department of Marketing



(852) 2358 7709
jialiu@ust.hk
Room LSK4051
Personal Web

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ORCID
0000-0002-0279-724X




Research Interest Publications Projects Teaching Assignment RPG Supervision Space used




Research Interest

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Advertising
Agents, recommendations, and preferences
Behavioral economics
Bayesian data analysis
Social influences in consumer behavior



Publications

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All Years 5 2022 0 2021 2 2020 2 2019 0 2018 1 2017 0

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2021 2

Content-Based Model of Web Search Behavior: An Application to TV Show Search
Management Science, v. 67, (10), February 2021, p. 6378-6398
Liu, Jia; Toubia, Olivier; Hill, Shawndra Article
Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness
Marketing Science, v. 40, (1), January 2021, p. 13-22
Liu, Jia; Hill, Shawndra Article

2020 2

Search Query Formation by Strategic Consumers
Quantitative Marketing and Economics, v. 18, (2), June 2020, p. 155-194
Liu, Jia; Toubia, Olivier Article
Understanding Consumer Dynamic Decision Making Under Competing Loyalty Programs
Journal of Marketing Research, v. 57, (3), June 2020, p. 422-444
Liu, Jia; Ansari, Asim Article

2018 1

A semantic approach for estimating consumer content preferences from online search queries
Marketing Science, v. 37, (6), November-December 2018, p. 930-952
Liu, Jia; Toubia, Olivier Article


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Article 2

Content-Based Model of Web Search Behavior: An Application to TV Show Search
Management Science, v. 67, (10), February 2021, p. 6378-6398
Liu, Jia; Toubia, Olivier; Hill, Shawndra
Frontiers: Moment Marketing: Measuring Dynamics in Cross-Channel Ad Effectiveness
Marketing Science, v. 40, (1), January 2021, p. 13-22
Liu, Jia; Hill, Shawndra


Expand All Collapse All


Article 2

Search Query Formation by Strategic Consumers
Quantitative Marketing and Economics, v. 18, (2), June 2020, p. 155-194
Liu, Jia; Toubia, Olivier
Understanding Consumer Dynamic Decision Making Under Competing Loyalty Programs
Journal of Marketing Research, v. 57, (3), June 2020, p. 422-444
Liu, Jia; Ansari, Asim


Expand All Collapse All


Article 1

A semantic approach for estimating consumer content preferences from online search queries
Marketing Science, v. 37, (6), November-December 2018, p. 930-952
Liu, Jia; Toubia, Olivier


No Publications


No Publications


No Publications






Teaching Assignment

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2021-22 Winter 0 2021-22 Fall 0 2020-21 Summer 0 2020-21 Spring 2 2020-21 Winter 1 2020-21 Fall 0

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MARK3220 Marketing Research
SBMT3200O Corporate Project


SBMT3200O Corporate Project


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments


No Teaching Assignments






Research Postgraduate (RPG) Supervision From January 2019 to December 2022 (As of 30 January 2022)

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Current RPGs

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Doctor of Philosophy CONG, Ziwei
Marketing( 2021 - )

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Master of Philosophy JIA, Jinghao (co-supervision)
Innovation, Policy and Entrepreneurship( 2021 - )

WANG, Yue
Marketing( 2021 - )









ProjectsFrom January 2020 to December 2022

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All Projects 3

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No Projects.
Location-Based Market Structure: A Dynamic Analysis of Product Assortment and Consumer Purchase in Panel Data


基于位置的市場結構：動態分析平行數據中的商品集合和消費者購買行為 Leading


RGC - General Research Fund


Project Team (HKUST)
LIU Jia (Lead)
KAWAGUCHI Kohei


2022 -




Coordinating Search Advertising with TV Advertising for Cross-Channel Optimization


協調和優化電視廣告與搜索廣告 Leading


RGC - Early Career Scheme


Project Team (HKUST)
LIU Jia (Lead)


2019 -




Pricing in P2P Sharing Markets Leading


Central Reserve Fund - School-based Initiatives


Project Team (HKUST)
LIU Jia (Lead)


2019 -