Sylvia Xihui LiuAssistant Dean (Academic Programmes), Specialism Leader of MDes (International Design and Business Management) and MDes (Innovative Business Design), Assistant Professor
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Research Areas
Design and Business
- Design and Entrepreneurship
-Design management capability
- Innovation ecosystem
- Design policy
Profile
Dr.XihuiLiu (刘曦卉)
Dr. Sylvia Xihui Liu has a good mix of academic and industrial experience. In Nov, 2011, she was appointed as visiting assistant professor, School of Design, the Hong Kong Polytechnic University, where she obtained PhD degree in 2010 supervised by Prof John Heskett.Before her PhD study, she was design manager of Nova Design, the largest design team who can speak Chinese in the world.And her consultancy service covers product design, branding and design strategy with a prominent list of clients,including Siemens, General Motor, Yamaha, Suzuki, Faw, Electrolux, BBK, Media,Konka, etc.. She achieved numbers of international design awards, such as IDEA, iF and Reddot.
She keeps a creed of research, “theory-building through empirical study,”and manages to balance academic research with industrial practice. Keep design management capability as research focus, she extends the topic to innovation capability of firm, industries and ecosystem, particular the changed paradigm from industry economy to knowledge economy. Her research outcomes not only include papers in top design journals, but also innovative business model of firm and industry, as well as design policy.Since 2013, She has been invited as adviser for developing national design policy of China related toMade in China 2025 andOBOR.
Selected Publications
Refereed journal paper
Liu, X. S. and Rieple, A. (2019). Design management capability in entrepreneurship: A case study of Xiaomi.International Journal of Design, 13(3), 125-138.
Liu, S. X., Liu, H., & Zhang, Y. (2018). The New Role of Design in Innovation: A Policy Perspective from China.The Design Journal, 21(1):37-58. doi.org/10.1080/14606925.2017.1395167
de Bont, Cees and Liu, Xihui (2017) Breakthrough Innovation through Design Education: Perspectives of Design-Led Innovators, Design Issues, 33(2): 18-30. doi.org/10.1162/DESI_a_00437
Liu, Xihui (2016), Innovation Design: Made in China 2025. Design Management Review, 27(1):52–58.doi:10.1111/drev.10349
Conference paper
Rieple, Alison and Liu, Xihui (2018).The construction of Xiaomi’s innovation ecosystem,European Academy of Management (EURAM) 2018 Conference, Iceland.
Liu, Xihui (2017). A Conceptual Framework of Dynamic Design Management Capability, 2017 Design Management Academy Conference, Hong Kong Polytechnic University.
Liu, Xihui (2016). Design Awareness: Developing Design Capacity in Chinese Manufacturing Industry, Proceedings of DRS2016: Design +Research + Society - Future-Focused Thinking, Volume 3, pp1237-1252.
Koskinen, Ilpo. and Liu, Xihui (2013) Revolution brewing: where is design excellence in 2017? Proceedings of IASDR 2013, Tokyo, Japan.
Heskett, John and Liu, Xihui (2012) Models of developing design capacity: perspective from China, Proceedings of the DMI 2012 International Research Conference, Edited by E. Bohemia, J. Liedtka and A. Rieple, August 8-9 2012, Boston, USA.:225-238.
Book/monographs
Liu, Xihui (2018) Approach to Visual Strategy of Branding: Perspective from China, in Christensen, Hans Dam, Kristensen, Tore, Michelsen, Anders and Wiegand, Frauke,TransVisuality-the Cultural Dimension of Visuality Vol. 3: Purposive Action: Design and Branding, Liverpool University Press.
Innovation Design Research Team (2017)Innovation Design for Manufacturing Industry. Shanghai: Shanghai Jiaotong University Press.
Liu, Xihui (2015) China Good Design: Paths of Innovation Design, Beijing: China Science and Technology Press.
Liu, Xihui (2015) Design Management.Beijing: Beijing University Press.
Chen, Qiand Liu, Xihui (2010). Design Management: Theory and Practice. Beijing: Beijing Institute of Technology Press.

Expertise: Design Management, Brand Strategy, Design Policy, Design and Value Creation
Hometown: China