Amy Shuang Zhou Research Assistant Professor, Institute of Textiles and Clothing
?https://orcid.org/0000-0002-2526-5633

Phone27666456
Emailamysh.zhoupolyu.eduhk


14 Citations Source: Scopus
2 h-Index Calculated based on no. of publications stored in Pure and citations from Scopus
20182021
Research activity per year



Overview
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Research output (6)
Activities (2)



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Personal profile
BiographyAmy is currently a Research Assistant Professor in Fashion Business at the Hong Kong Polytechnic University. She received her MSc in Creative and Cultural Industries Management at the University of Sheffield in 2015 and then obtained her PhD in Fashion Marketing at the University of Manchester in 2019. She worked as a teaching assistant for courses in fashion marketing and retail at both undergraduate and postgraduate levels at the University of Manchester. She has presented her research at several national and international academic conferences and published articles on influencer marketing in Journal of Business Research and International Journal of Information Management.
Research interestsAmy’s research interests focus on the following areas:
Digital marketingSocial media marketing?Influencer marketing
eWOM
Technological innovations in marketing
Gaming and fashion marketing
e-commerce and social commerce
Luxury brand marketing
Advertising and marketing communications
Consumer behaviourConsumer culture theoryConsumer identity projects
Consumers’ interpretive strategies



Education/Academic qualificationBachelor of Arts, Huaqiao University

Doctor of Philosophy, The University of Manchester

Master of Science, The University of Sheffield






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Research output Research output per year 2018 2019 2021 2021 14 Citations
2 h-Index
3 Conference article published in proceeding or book
2 Journal article
1 Chapter in an edited book (as author)

Research output per year

Research output per year



How social media influencers’ narrative strategies benefit cultivating influencer marketing: Tackling issues of cultural barriers, commercialised content, and sponsorship disclosureZhou, S., Blazquez, M., McCormick, H. & Barnes, L., Sep 2021, In: Journal of Business Research. 134, 134, p. 122-142 21 p.Research output: Journal article publication ? Journal article ? Academic research ? peer-review
Open Access

2 Citations(Scopus)








Social media influencers’ narrative strategies to create eWOM: A theoretical contributionZhou, S., Barnes, L., McCormick, H. & Blazquez Cano, M., Aug 2021, In: International Journal of Information Management. 59, 59.Research output: Journal article publication ? Journal article ? Academic research ? peer-review
Open Access

7 Citations(Scopus)








eWOM: The rise of the opinion leadersZhou, S., McCormick, H., Blazquez, M. & Barnes, L., 1 Jan 2019, Social Commerce: Consumer Behaviour in Online Environments. Palgrave Macmillan, p. 189-212 24 p.Research output: Chapter in book / Conference proceeding ? Chapter in an edited book (as author) ? Academic research ? peer-review


5 Citations(Scopus)








From a Marketing Communication Perspective to Identify Fashion Opinion Leaders’ Narrative Strategies to Create eWOM: A Theoretical and Methodological ContributionZhou, S., Blazquez Cano, M., McCormick, H. & Barnes, L., 2019, Proceedings of the 52nd Academy of Marketing Conference, AM2019: When you tire of marketing you tire of life.Research output: Chapter in book / Conference proceeding ? Conference article published in proceeding or book ? Academic research ? peer-review







What and How to Talk: The Value of Fashion Opinion Leaders’ Narrative Strategies in Cultivating eWOM MarketingZhou, S., Barnes, L., Blazquez Cano, M. & McCormick, H., 2019, Proceedings of 2019 Global Fashion Management Conference.Research output: Chapter in book / Conference proceeding ? Conference article published in proceeding or book ? Academic research ? peer-review








View all 6 research outputs



Activities Activities per year 2021 2021 2021 2 Editorial work for journals

Activities per year




International Journal of Information Management (Journal)Shuang Zhou (Reviewer)
2021 → …
Activity: Publication peer-review and editorial work ? Editorial work for journals


Journal of Fashion Marketing and Management (Journal)Shuang Zhou (Reviewer)
2021 → …
Activity: Publication peer-review and editorial work ? Editorial work for journals