Chung Wha Ki Assistant Professor, Institute of Textiles and Clothing
?https://orcid.org/0000-0003-1372-1686

Phone27666515
Emailchloe.kipolyu.eduhk


190 Citations Source: Scopus
6 h-Index Calculated based on no. of publications stored in Pure and citations from Scopus
20162021
Research activity per year



Overview
Network
Research output (16)
Prizes (9)
Activities (6)



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Personal profile
Research interestsAt the core, Dr. Ki’s research interests lie in consumer psychology and behavior and linking it to diverse consumption contexts, aimed at identifying the core values and/or emotions of consumers that encourage or discourage their choice decisions. Particular focuses include:
Circular economy and sustainable fashion
Digital retail and marketing: AI-powered services (e.g., AI voice assistants such as Amazon Alexa); influencer marketing; gamification in fashion retail; the role of digital fashion in virtual self presentation; and livestreaming e-commerce.
Luxury fashion: Sustainable luxury; second-hand luxury; and luxury brands' partnership with gaming companies.
TeachingDr. Ki develops class materials that contain both theory and practice. The purpose of maintaining such balance is twofold: Initially, it is to provide students with theoretical knowledge that will help them understand the fashion and apparel industry in general. Second, it is to offer them a realistic sense of what it will be like working as a merchandiser or fashion marketing professionals in the field, so that students can design their future career paths. The subjects she teaches include:?
ITC4058: Fashion brand management?
ITC3991: Fashion consumer behavior?
ITC3224: Business development of luxury accessories and lifesyle products?
ITC2019: Management principles in the fashion business
For more information, please visit Dr. Ki's personal webpage: https://www.chloeki.com/


Education/Academic qualificationBachelor of Arts in English Language & Literature, Ewha Womans University

Master of Arts in Clothing & Textiles, Ewha Womans University

Doctor of Philosophy in Retail, Hospitality, & Tourism Management, University of Tennessee, Knoxville






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Research output Research output per year 2016 2019 2020 2021 2021 190 Citations
6 h-Index
10 Journal article
4 Conference article published in proceeding or book
1 Conference presentation (not published in journal/proceeding/book)
1 Review article

Research output per year

Research output per year



Can consumers’ gamified, personalized, and engaging experiences with VR fashion apps increase in-app purchase intention by fulfilling needs?Lau, O. & Ki, C. W. C., Dec 2021, In: Fashion and Textiles. 8, 1, 36.Research output: Journal article publication ? Journal article ? Academic research ? peer-review
Open Access








Consumer versus corporate moral responsibilities for creating a circular fashion: Virtue or accountability?Ki, C. W., Jan 2021, (E-pub ahead of print) In: Clothing and Textiles Research Journal. Number0887302X20986127.Research output: Journal article publication ? Journal article ? Academic research ? peer-review
Open Access

1 Citation(Scopus)








Identification of key attributes of social media influencers: An exploratory studyKi, C-W. C., Cuevas, L., Chong, S. M. & Lim, H., 2021, International Textile and Apparel Association Annual Conference.Research output: Chapter in book / Conference proceeding ? Conference article published in proceeding or book ? Academic research ? peer-review







Toward a circular economy: Understanding consumers' moral stance on corporations' and individuals' responsibilities in creating a circular fashion economyKi, C. W., Park, S. & Ha-Brookshire, J. E., Feb 2021, In: Business Strategy and the Environment. 30, 2, p. 1121-1135 15 p.Research output: Journal article publication ? Journal article ? Academic research ? peer-review


3 Citations(Scopus)








Can an intelligent personal assistant (IPA) be your friend? Para-friendship development mechanism between IPAs and their usersKi, C. W. C., Cho, E. & Lee, J. E., May 2020, (E-pub ahead of print) In: Computers in Human Behavior. 111, 106412.Research output: Journal article publication ? Journal article ? Academic research ? peer-review


6 Citations(Scopus)









View all 16 research outputs



Prizes
2021 CTRJ Award for Top Altmetric Score since publication Ki, Chung Wha (Recipient), Nov 2021
Prize: Honorary award ? Honorary award (research)


Best Paper Award in Apparel, Textiles, and Merchandising track Ki, Chung Wha (Recipient), 2017
Prize: Honorary award ? Honorary award (research)



Honorable MentionKi, Chung Wha (Recipient), 2018
Prize: Honorary award ? Honorary award (research)



ITAA 2021 Paper of Distinction Award Ki, Chung Wha (Recipient), Nov 2021
Prize: Honorary award ? Honorary award (research)


ITC Outstanding Teaching Awards 2021Ki, Chung Wha (Recipient), 17 Jun 2021
Prize: Honorary award ? Honorary award (teaching and learning)



View all 9 prizes



Activities Activities per year 2020 2020 2021 2021 4 Editorial work for journals
2 Invited talk

Activities per year




How to conduct a systematic literature reviewChung Wha Ki (Invited speaker)
28 Jan 2021
Activity: Talk or presentation ? Invited talk


Fashion and Textiles (Journal)Chung Wha Ki (Reviewer)
2021
Activity: Publication peer-review and editorial work ? Editorial work for journals


Journal of the Korean Society of Clothing and Textiles (Journal)Chung Wha Ki (Editorial board member)
2021 → …
Activity: Publication peer-review and editorial work ? Editorial work for journals


Journal of Korean Home Economics Education Association (Journal)Chung Wha Ki (Editorial board member)
2021 → …
Activity: Publication peer-review and editorial work ? Editorial work for journals


Journal of Global Fashion Marketing (Journal)Chung Wha Ki (Editorial board member)
2020 → …
Activity: Publication peer-review and editorial work ? Editorial work for journals



View all 6 activities