Dr. Monica LAW
Head of Department, Associate Professor, and Programme Director (MScMCP)
E-mail: cclaw@hksyu.edu
Telephone: +(852) 2804 8502
Office: RHB 403

Academic Qualifications
Ph.D., Marketing Management, Hong Kong Polytechnic University
M.Sc., Applied Psychology, City University of Hong Kong
M.Sc., Management, Hong Kong Polytechnic University
Certificate in International Business Negotiation, Hamline University

Courses Taught
Digital Marketing and Internet Consumer Behaviour
International Business
Internet and Social Media Marketing
Marketing Communications and Brand Management
Master's Project

Selected Publications
Law, M. (2020). Continuance intention to use Facebook: Understanding the roles of attitude and habit. Young Consumers, 21(3), 319-333.
Ng, M., Law, M., & Zhang, S. (2018). Predicting purchase intention of electric vehicles in Hong Kong.Australasian Marketing Journal, 26(3), 272-280.
Law, M., Kwok, R.C.W., & Ng, M. (2016). An extended online purchase intention model for middle-aged online users.Electronic Commerce Research and Applications, 20,132-146.
Law, M., &Ng, M. (2016). Age and gender differences: Understanding mature online users with the online purchase intention model.Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 26(3), 248-269.
Ng, M., & Law, M. (2015). Encouraging green purchase behaviours of Hong Kong consumers.Asian Journal of Business Research, 5(2), 1-17.
Cheung, M., & Law, M. (2008). Relationships of organizational justice and identification: The mediating effects of perceived organizational support in a Hong Kong setting.Asia Pacific Business Review, 14(2), 213-231.
Law, M. (2008). Customer referral management: An implication of social network.The Service Industries Journal, 28(5), 669-683.

Research Interests
Consumer Behaviour
Customer Relationship Management
Digital Marketing
Organizational Behaviour
Service Marketing