Dr. Mark NG
Assistant Academic Vice-President, andAssistant Professor
E-mail: chng@hksyu.edu
Telephone: +(852) 2804 8505
Office: RHB 406


Academic Qualifications
Ph.D. (Strategic Management), Hong Kong Polytechnic University
Master of Social Sciences in Applied Psychology, City University of Hong Kong
Common Professional Examination in England and Wales, Manchester Metropolitan University
Postgraduate Diploma in Psychology, City University of Hong Kong
Postgraduate Diploma in Marketing, Chartered Institute of Marketing
Certificate of International Business Negotiations, Hamline University School of Law
B.B.A. (Hons.), Hong Kong Baptist University

Courses Taught
Application of Psychology in Marketing
Consumer Behavior
Legal Environment of Business
Marketing Analytics
Principle of Marketing

Selected Publications
Ng, M. (2018). CSR Expectation and Social Enterprise Marketing. Presented in the 20th Australian and New Zealand Marketing Academy Conference, Adeliade, Australia.
Ng, M., Law, M. & Zhang, S. (2018). Predicting purchase intention of electric vehicles in Hong Kong. Australasian Marketing Journal, 26(3), 272-280.
Ng, M. (2017). Luxury brands and social media in China: New trends and development. In T.M. Choi & B. Shen (Eds), Luxury fashion retail management (pp.167-184). Singapore: Springer.
Ng, M. (2016).Factors influencing the consumer adoption of Facebook: A two-country study of youth markets. Computers in Human Behavior, 54, 491-500, http://dx.doi.org/10.1016/j.chb.2015.08.024.
Ng, M. (2016). Examining factors affecting mobile commerce adoption of Chinese consumers. International Journal of Electronic Business, 13, 1, 98-115.
Law, M., Kwok, R., & NTable Strpiedg, M. (2016). An extended online purchase intention model for middle-aged online users. Electronic Commerce Research and Applications, 20, 132-146. DOI: 10.1016/j.elerap.2016.10.005
Law, M., & Ng, M. (2016). Age and Gender Differences: Understanding Mature Online Users with the Online Purchase Intention Model. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 26(3), 248-269.
Ng, M. & Law, M. (2015). Encouraging green purchase behaviors of Hong Kong consumers. Asian Journal of Business Research, 5, 2, 1-17. DOI: 10.14707/ajbr.150013.
Ng, M. (2014). Consumer motivations to disclose information and participate in commercial activities on Facebook. Journal of Global Scholars of Marketing Science: Bridging Asia and the World, 24, 4, 365-383. DOI: 10.1080/21639159.2014.949372.
Ng, M. (2014). Social media and luxury fashion brands in China: The case of Coach. Journal of Global Fashion Marketing: Bridging Fashion and Marketing, 5, 3, 251- 265. DOI:10. 1080/20932685. 2014.907607.
Ng, M. (2014). Self-efficacy beliefs and academic help seeking behaviour of Chinese students. Journal of Educational Science and Psychology, IV. 1, 17-31.
伍志豪、龍卓華(2016). 香港企業管治. 中華書局。

Research Interests
Consumer behavior in digital market
Marketing in China
Digital and social media marketing
Chinese values and management