鄭金發 老師
CHEN, Kam Fatt
Part-time Lecturer
Born and bred in Kuala Lumpur, Malaysia, Kam Fatt has variously served as a creative, a youth trendspotter, and a suit before trading his craft as an account planner. With over 16 years of experience across Greater China and Asia Pacific, Kam Fatt is a seasoned strategy executive who combines global perspective with local sensibilities; rigour with imagination; strategy with creativity.
Equipped with expansive category experiences, Kam Fatt has defined brand and communication strategies for an illustrious list of brands, including Intel Corporation; Shell Lubricants; Procter & Gamble brands; Cathay Pacific; HSBC; FWD Insurance; Manulife Insurance; PARKnSHOP; Vitasoy; Hong Kong Broadband Network, MOX Bank Hong Kong, Jaguar Land Rover and Crown Motors among others.
Kam Fatt has served in and led strategic planning departments in DDB Malaysia and Hong Kong, Saatchi X Guangzhou, The Gate Greater China, Doremus Asia Pacific and was most recently Managing Partner, Strategy & Transformation for Publicis Groupe Hong Kong.
An ardent Arsenal FC fan, Kam Fatt is also an accomplished road cyclist with a passionate interest for tech gadgetry.