李志超 老師
LEE, Chi Chiu Alex
Part-time Lecturer
Selected Experience
With over 20 years of experience in digital marketing field, Alex is a marketing professional specializing in various areas including social media, performance marketing, online advertising, and content marketing. Currently serving as Head of Marketing & PR in Tencent, he is responsible for the overseas expansion of Tencent’s cloud computing and enterprise solution. Prior to Tencent, Alex worked in different global leading advertising companies with a focus on formulating digital communications strategies for key clients.
Courses Taught
Media Planning
Teaching and Research Interests
Digital marketing
Brand Management
Marketing Automation
Specialties
Marketing & Communication
Digital Marketing Strategy Development
Social Media & Performance Marketing
Brand management
Creative thinking & Business Analytic
Academic Qualifications
MSc Marketing of Edinburgh Napier University
Honors Diploma of Business Administration of Hong Kong Shue Yan College