Angela MAK 麥嘉盈 Associate Professor and Programme Director of Public Relations Concentration
B.S.S. HKBU (1st Hon.), M.Phil HKBU, Ph.D., University of Oregon
(852) 3411-7226
angelamak@hkbu.edu.hk
CVA Room 918

Dr Angela Mak is the first Hong Kong native received a PhD specialized in Public Relations from the United States (University of Oregon). Her professional and scholarly works involved partnerships with organizations across different sectors in the US, Singapore, Australia and Hong Kong. During her doctoral study, Dr Mak was appointed as Chair of Research Committee of the International Association of Business Communicators’ Research Foundation. Her PhD dissertation was funded by PeaceHealth, one of the largest nonprofit medical groups in Pacific Northwest, and her recommendations on social responsibility were adopted by the top management.
Dr Mak’s research areas of expertise include social responsibility, community engagement and cancer survivorship. She has published two dozen research articles in international peer-reviewed journals and book chapters, including the Journal of Public Relations Research, Public Relations Review, Journal of Occupational Rehabilitation, Journal of Cancer Survivorship, Journalism and Mass Communication Educator and Australian Journalism Review among others. She has also won 4 best research paper awards in top communication and public relations international conferences (i.e. ICA, AEJMC and IPRRC).
Dr Mak has a special interest in using her communication expertise in solving health-related issues to form a larger stakeholder policy community. She has also supervised over half a dozen student-led campaigns which has significant social impacts and were well received by the media and local community: 1) the inaugural cyber wellness summit in 2008 (co-organized with Singapore government agencies and NPOs), 2) Sharing Plates cookbook launch in 2011 (with the National Cancer Centre Singapore), 3) Youth Hawkerprise campaign in 2013 (applauded by the Prime Minister Office), 4) 《分甘同味》 knowledge transfer project in 2006 (with Hong Kong Cancer Fund) and 5) 《吾係好爸爸》 book launch in 2017 (with Family Value Foundation). With her expertise in community engagement, health promotion and strategic communication, Dr Mak believes that at the end of the day, ideas without action do not make a difference.
Research InterestsSocial Responsibility
Community Engagement
Cancer Survivorship
Health Communication
Public Relations Education and Pedagogy
PublicationsRefereed Book Chapters
Pang, A., Mak, A. K. Y., & Shin, W. (2018). Integrated CSR communication: Toward a model encompassing media agenda building with stakeholder dialogic engagement. In Lindgreen, A., Vanhamme, J., Maon, F., & Watkins, R. (Eds.). Communicating Corporate Social Responsibility in the Digital Era (pp.158-175). Routledge Publishing
Chaidaroon, S., Mak, A. K. Y., & Mohammed, R. S. (2018). Plotting CSR narrative: CSR stories by global fashion brands after the collapse of Rana Plaza in Bangladesh. In Lindgreen, A., Vanhamme, J., Maon, F., & Watkins, R. (Eds.). Communicating Corporate Social Responsibility in the Digital Era (pp.303-318). Routledge Publishing
Sutherland, S., & Mak, A. K. Y. (2017) Blending dialogic and relationship management theories Developing an integrated social media communication model for the non-profit sector. In Duhe, S. (Ed.). New Media and Public Relations (3rd Ed.) (pp.129-140). Peter Lang Publishing.
Pang, A., Mak, A. K. Y., & Lee, M. H. (2015). Communicating corporate social responsibility in Singapore: Towards more effective media relations. In Ng, P., & Ngai, C. (Eds.). Role of Language and Corporate Communication in Greater China: From Academic to Practitioner Perspectives (pp.127-148). New York: Springer.
Mak, A. K. Y., & Pang, A. (2014). Communicating cancer: Media agenda building for cancer promotion in Singapore. In Eaves, M. (Ed.). Applications in Health Communication: Emerging Trends (pp.1-13). Dubuque, IA: Kendall Hunt.
Chaidaroon, S., & Mak, A. K. Y. (2013). Cultural perspective on social entrepreneurship: A case study of social media usage by a community-based cancer treatment in Rural Thailand. In Wankel, S., & Pate, L. (Eds.). Social Entrepreneurship as a Catalyst for Social Change (pp. 87-116). Information Age Publishing.
Pang, A., Mak, A. K. Y., & Lee, M. H. (2011). Significance of sector-specific corporate social responsibility initiatives: Status and roles of CSR in different sectors. In Ihlen, O., Barlett, J., & May S. (Eds.), The Handbook of Communication and Corporate Social Responsibility (pp. 295-315). Malden, MA: Wiley Blackwell.
Mak, A. K .Y., & Chaidaroon, S. (2011). Case on Malay cancer survivors in Singapore. In Brann, M. (Ed.), Contemporary Issues in Health Communication: Theoretical and Practical Case Studies (pp. 85-102). Kendall Hunt.
Refereed Journal Publications
Liao, M., Mak, A. K. Y. (2019). "Comments are disabled for this video
http://www.familyvalue.org.hk/fathering-book-2017.html">http://www.familyvalue.org.hk/fathering-book-2017.html
(April 2017)《大學Secrets》EP26: https://www.youtube.com/watch?v=8WRQuYqeli8&t=9s
(July-Oct 2016). Extensive media coverage of book project 《分甘同味》: https://www.facebook.com/SharingPlatesHongKong/
(August 2016). 經緯線《關公很忙》: https://www.youtube.com/watch?v=YS17iCIfPmw
(2011) Guidelines for health-cared ads outdated, under review. The Straits Times: http://www.asiaone.com/health/guidelines-health-care-ads-outdated-under-review