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Targeting sports teams: How hotels can get into the game (2006)_香港中文大学

香港中文大学 辅仁网/2017-06-25

Targeting sports teams: How hotels can get into the game
Publication in refereed journal


香港中文大学研究人员 ( 现职)
董何淑贞教授 (市场学系)
谢静忆教授 (酒店及旅游管理学院)


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引用次数
Scopushttp://aims.cuhk.edu.hk/converis/portal/Publication/3Scopus source URL

其它资讯

摘要Hosting sports teams can be a consistent and lucrative source of revenue for hotels that are able to fulfill the specific needs of professional athletes. To fill a gap in information about professional teams' needs, this study sampled teams in Major League Baseball, the National Football League, and the National Basketball Association. Although the players have some concerns in common, the study found that teams in each sport have specific requirements. Moreover, each individual team's policies determine the services a team will want during its stay at a hotel. All professional teams want security, enough rooms for single occupancy, and smooth front-desk service. Unlike baseball and basketball teams, football teams need breakout space for team meetings and require carefully controlled in-house food service. Basketball players appreciate extralarge beds and late-night food service. ? 2006 Cornell University.

着者Tse E.C.-Y., Ho S.-C.
期刊名称Cornell Hotel and Restaurant Administration Quarterly
出版年份2006
月份2
日期1
卷号47
期次1
出版社SAGE Publications
出版地United States
页次49 - 60
国际标準期刊号0010-8804
语言英式英语

关键词Hotel industry, Major League Baseball, NBA, NFL, Professional sports team market

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