Publication in refereed journal
香港中文大学研究人员 ( 现职)
| 李金汉教授 (酒店及旅游管理学院) |
| 刘建南教授 (市场学系) |
全文
| 数位物件识别号 (DOI) http://dx.doi.org/10.1177/0010880405275966 |
引用次数
Scopushttp://aims.cuhk.edu.hk/converis/portal/Publication/33Scopus source URL
其它资讯
摘要With the availability of huge volumes of text-based information freely available on the Internet, text mining can be used by hoteliers to develop competitive and strategic intelligence. Although the software needed to analyze online text files remains comparatively expensive, the cost will inevitably fall. A demonstration of text mining compiled information about Hong Kong hotels and about would-be travelers. Such relatively invariant information as statistics on competitors' facilities is fairly easy to assemble, but variant information, such as room rates, can be elusive. Customers' demographics and attitudes can be mined with reasonable accuracy from newsgroup postings and the like.
着者Lau K.-N., Lee K.-H., Ho Y.
期刊名称Cornell Hotel and Restaurant Administration Quarterly
出版年份2005
月份8
日期1
卷号46
期次3
出版社SAGE Publications
出版地United States
页次344 - 362
国际标準期刊号0010-8804
语言英式英语
关键词Competitor intelligence, Hong Kong hotels, Marketing intelligence, Text mining
