Dr. YANG Cenying 杨岑莹博士 Department of Information Systems
Assistant Professor

Address
5-241, Lau Ming Wai Academic Building, City University of Hong Kong

Phone
+852 34427538

Fax
+852 34420370

Email
cenying.yang@cityu.edu.hk



Research Areas Internet of Things
AI/machine learning
FinTech
machine learning


Qualifications PhD - information systems (The University of Texas at Austin)


Biography
Cenying (Tracy) Yang earned PhD in Information Systems from McCombs Business School at The University of Texas at Austin. Her research is focused on the value of emerging technologies and business innovation. She employs AI / machine learningand econometric methods to extract insights from large scale data in the context of automotive industry, retailing and financial markets. Her research falls in two major areas: IoT based products and business process, and FinTech.


Teaching Areas business analytics



Publications Journal Publications and Reviews Yang, Cenying; Feng, Yihao; Whinston, Andrew / Dynamic Pricing and Information Disclosure for Fresh Produce: An Artificial Intelligence Approach. June 2021; In: Production and Operations Management.


Chapters, Conference Papers, Creative and Literary Works Yang, Cenying; Lu, Tian; Li, Beibei; Lu, Xianghua / Personalizing debt collections: Combining reinforcement learning and field experiment. December 2021; ICIS 2020 Proceedings.

Yang, Cenying; Zhang, Cheng / Dynamic effectiveness of electronic word-of-mouth and online display advertising on offline sales. 2016; Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings.

Cenying, Yang; Cheng, Zhang / Modeling correlated effect and random effect of advertising and word-of-mouth on product diffusion. March 2015; Proceedings of the 48th Annual Hawaii International Conference on System Sciences, HICSS 2015. Vol. 2015-March, pp. 3374-3383