Dr. LIAW Chya-Yi Emily 廖佳仪博士 Department of Management
Assistant Professor

Address
10-255, Lau Ming Wai Academic Building, City University of Hong Kong

Phone
+852 34427875

Fax
+852 34420309

Email
cyliaw@cityu.edu.hk



Research Areas International hotel branding, service company internationalization, cross-border inter-organizational cooperation, theory of foreign direct investment, entry mode choice


Qualifications PhD - International Business (Western University, Ivey)
MS - Logistics (Georgia Institute of Technology)
MS - Supply Chain Management (National University of Singapore)
BBA - International Trade (National Chengchi University)


Biography Dr. Liaw completed her PhD in International Business at Ivey Business School of the Western University. Before her doctoral study, she obtained her BBA in International Trade from National Chengchi University, MS in Supply Chain Management from the National University of Singapore, and MS in Logistics from Georgia Tech. She has also worked as a management specialist at United Parcel Service (UPS). Her main research interests focus on international hotel branding, service company internationalization, and cross-border inter-organizational cooperation.


Research Grants PI: "Branding Options and Performance Implications: Empirical Evidence from International Franchise Hotels in China
Branding Options and Performance Implications: Empirical Evidence from International Franchise Hotels in China
When Should the Foreign Chain Allow the Local Owner to Cobrand an International Franchise Hotel? A Principal-Agent View and Empirical Evidence", Start-Up Grant - City University of Hong Kong, Amount: 400,000 (816-818), Liaw, C.Y. & Chen, S.F.



Publications Journal Publications and Reviews Chen, Shih-Fen S.; Liaw, Chya-Yi E. / The coincidence of private branding and foreign sourcing: Is there a causality direction?. January 2020; In: Journal of Business Research. Vol. 108, pp. 268-276


Conference Papers Liaw, Chya-Yi; Chen, Shih-Fen / A Governance Account for the Branding-Performance Relationship in International Franchise Hotels. June 2021; 2021 Annual Meeting of the Academy of International Business (AIB 2021), 28/06/2021 - 02/07/2021, , .

Liaw, Chya-Yi; Chen, Shih-Fen / A Pure Market Solution to Hybrid Failure When Full Hierarchy Is Infeasible: The Case of International Franchise Hotels in China. July 2020; 2020 Annual conference of the Academy of International Business (AIB 2020), 01/07/2020 - 09/07/2020, Miami, Florida, United States.

Liaw, Chya-Yi; Chen, Shih-Fen / Branding Options and Room Rates of International Franchise Hotels: Empirical Evidence from China. June 2019; 61st Annual Meeting of the Academy of International Business (AIB 2019), 24/06/2019 - 27/06/2019, Copenhagen, Denmark.

Chen, Shih-Fen; Liaw, Chya-Yi / Branding Right Allocation and Governance of Cross-Border Collaboration: The Instance of International Hotels. June 2019; Academy of International Business 2019 Annual Meeting (AIB 2019), 24/06/2019 - 27/06/2019, Copenhagen, Denmark.

Liaw, Chya-Yi E.; Chen, Shih-Fen / The Dangers of Franchisee Anonymity: When Should Foreign Chains Allow Local Developers to Co-brand International Franchise Hotels?. June 2018; 2018 Academy of International Business Annual Meeting, AIB 2018, 25/06/2018 - 28/06/2018, Minneapolis , United States.

Chen, Shih-Fen S.; Liaw, Chya-Yi Emily / A Principal-Agent View on International Hotel Branding. August 2016; 2016 Annual Meeting of the Academy of Management, 05/08/2016 - 09/08/2016, Anaheim, United States.

LIAW, Chya-yi; Chen, Shih-Fen / When Should the Foreign Chain Allow the Local Owner to Cobrand an International Franchised Hotel? A Principal-Agent View and Empirical Evidence. June 2016; The Academy of International Business (AIB), 27/06/2016 - 30/06/2016, New Orleans, United States.


Chapters, Conference Papers, Creative and Literary Works Chen, Shih-Fen S.; Liaw, Chya-Yi (Emily) / A Principal-Agent View on International Hotel Branding. July 2017; Proceedings of the 59th Annual Meeting of the Academy of International Business. pp. 101



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