Dr. TAN Yong Chin Department of Marketing
Assistant Professor

Address
10-221, Lau Ming Wai Academic Building, City University of Hong Kong

Phone
+852 34428812

Fax
+852 34420346

Email
yc.tan@cityu.edu.hk



Research Areas Digital Marketing
Online Retail


Qualifications PhD - Business (Marketing) (Singapore Management University)
BBM - Business (majoring in Marketing and Psychology) (Singapore Management University)


Teaching Areas Digital Marketing

Marketing Modelling



Teaching Activities (past 3 academic years) Academic YearLevelTitle
2021-2022 Bachelor's Degree Digital Marketing
Postgraduate Degree Digital Marketing
2020-2021 Bachelor's Degree Digital Marketing
Postgraduate Degree Digital Marketing
Research Degree Doctoral Studies in Subject Area II (Quantitative Group) Marketing Modelling
2019-2020 Bachelor's Degree Digital Marketing
Postgraduate Degree Digital Marketing
Research Degree Doctoral Studies in Subject Area II (Quantitative Group) Marketing Modelling

keep reading

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Publications Journal Publications and Reviews Tan, Yong-Chin; Chandukala, Sandeep R.; Reddy, Srinivas K. / Augmented Reality in Retail and Its Impact on Sales. January 2022; In: Journal of Marketing. Vol. 86, No. 1, pp. 48-66