Dr. WONG Chi 王至博士 Department of Marketing
Assistant Professor

Address
10-226, Lau Ming Wai Academic Building, City University of Hong Kong

Phone
+852 34424371

Fax
+852 34420346

Email
vc.wong@cityu.edu.hk



Research Areas Consumer information processing
Cross-cultural consumer psychology
Marketing communications


Qualifications PhD - Marketing (The Chinese University of Hong Kong)
MPhil - Marketing (Hong Kong Baptist University)
MA - Communication (Hong Kong Baptist University)
BEng - Electronic Engineering (Sun Yat-Sen University)


Biography Dr. WONG Chi, Vincent is Assistant Professor of Marketing at the City University of Hong Kong. His research interests include consumer information processing, cross-cultural consumer psychology, and marketing communications. His research has been published in top-tier psychology and business journals, such as Journal of Personality and Social Psychology, Journal of Experimental Psychology: General, Journal of Consumer Research, Journal of Marketing Research, and Journal of Marketing. Dr. WONG received awards for both research excellence (college level; 2020, 2018) and teaching excellence (university level, 2018).Dr. WONGserves as a public lecture speaker for HKRGC(Hong Kong Research Grants Council), from which his research projects received support, including both Early Career Scheme (ECS)andGeneral Research Fund (GRF).


Research Grants PI: "Cultural Syndromes and Attribution
Communication Strategies for When a Product’s Negative Attributes are Only Partially Reduced", General Research Fund - Hong Kong Research Grants Council, (2015-2018), Dr. Lei SU, Dr. Chi WONG, and Prof. Howard Pong-Yuen LAM



Publications Journal Publications and Reviews Wong, Vincent Chi; Wyer, Jr., Robert S.; Wyer, Natalie A.; Adaval, Rashmi / Dimensions of holistic thinking: Implications for nonsocial information processing across cultures. December 2021; In: Journal of Experimental Psychology: General. Vol. 150, No. 12, pp. 2636-2658

Wong, Vincent Chi; Su, Lei; Lam, Howard Pong-Yuen / When Less Is More: How Mindset Influences Consumers’ Responses to Products with Reduced Negative Attributes. September 2020; In: Journal of Marketing. Vol. 84, No. 5, pp. 137-153

Wong, Vincent Chi; Fock, Henry; Ho, Candy K.Y. / Toward a Process-Transfer Model of the Endorser Effect. June 2020; In: Journal of Marketing Research. Vol. 57, No. 3, pp. 565-581

Huang, Feifei; Wong, Vincent Chi; Wan, Echo Wen / The Influence of Product Anthropomorphism on Comparative Judgment. February 2020; In: Journal of Consumer Research. Vol. 46, No. 5, pp. 936-955

Wong, Vincent Chi; Wyer Jr., Robert S. / Mental Traveling Along Psychological Distances: The Effects of Cultural Syndromes, Perspective Flexibility, and Construal Level. July 2016; In: Journal of Personality and Social Psychology. Vol. 111, No. 1, pp. 17–33