Dr. XU Zibin Department of Marketing
Assistant Professor

Address
10-224, Lau Ming Wai Academic Building, City University of Hong Kong

Phone
+852 34424430

Fax
+852 34420346

Email
zibinxu@cityu.edu.hk



Research Areas Analytical Models, Reduced-form Models




Biography Zibin Xu studies the economics of marketing strategies. He received a Ph.D. in business administration from University of Southern California (USC), an M.S. in statistics from University of Missouri (Kansas City), and a B.S. in information science from Wuhan University.His recent works focus on the implications of big data, information design, and digital platform management.His research hasappeared inMarketing Science, Management Science,Journal of Retailing,andIEEE Transactions on EM.
Dr. Xu teachesundergraduate, graduate and executive courses ranging frommarketing analytics to competitive strategies.He has won many teaching awards, including the second prize in University Teaching Contest in Shanghai, and the University Excellence in Teaching Award at USC. Before joining CityU, he worked at Shanghai Jiao Tong Universityas an assitant and associate professorfor four years.


Research Grants PI: "Information Design and Digital Marketing
Omi-channel Management in the Era of Digital Marketing
Digital Marketing Strategies: Seller Screening and Consumer Privacy
Seller Service Management and Screening Strategies
The Impact of Ecommerce Platform Screening on Customer Service", General Research Grant - Zizhu Cultural and Creative Industry Research Grant, Amount: ￥200,000 (2018-2020), Zibin Xu



Publications Journal Publications and Reviews Li, Xi; Xu, Zibin / Superior Knowledge, Price Discrimination, and Customer Inspection. January 2022; In: Marketing Science.

Xu, Zibin; Dukes, Anthony / Personalization from Customer Data Aggregation Using List Price. August 2021; In: Management Science.

Ingene, Charles A.; Parry, Mark E.; Xu, Zibin / Resale Price Maintenance: Customer Service Without Free Riding. December 2020; In: Journal of Retailing. Vol. 96, No. 4, pp. 563-577

Xu, Zibin; Dukes, Anthony / Product line design under preference uncertainty using aggregate consumer data. July 2019; In: Marketing Science. Vol. 38, No. 4, pp. 669-689

Xu, Zibin; Parry, Mark E.; Song, Michael / The impact of technology transfer office characteristics on university invention disclosure. May 2011; In: IEEE Transactions on Engineering Management. Vol. 58, No. 2, pp. 212-227