姓 名 :刘咏丹
学 位 :博士
职 称 :讲师
所属部门 :市场营销系
行政职务 :
研究领域 :消费者心理与行为；品牌管理
研究方向 :品牌代言人策略；绿色/可持续营销；网络营销
电子邮箱 : yongdan_liu@csu.edu.cn


导师情况 :


学历
2020 市场营销学博士
2010制造系统工程硕士
2007材料科学与工程学士
澳门大学
香港理工大学
湖南大学


工作经历
2011/09 到 2015/09
研究助理
香港理工大学酒店及旅游业管理学院


期刊论文（近5年）
1. Liu, Y., Liu, M., Chan, W. (2020), The Importance of Knowledge and Trust for Ethical Fashion Consumption, Asia Pacific Journal of Marketing and Logistics. (SSCI 2区)
2. Liu, Y., Liu, M. (2020). Big Star Undercover: The Reinforcing Effect of Disfluent Celebrity Endorsers’ Faces on Consumer’s Brand Memory, Journal of Advertising, 49(2), 185-194. （SSCI 1区）
3. Liu, M., Liu, Y., Ng, K. (2020), Using text mining to track changes in travel destination image: The case of Macau, Asia Pacific Journal of Marketing and Logistics, https://doi.org/10.1108/APJML-08-2019-0477. (SSCI 2区)
4. Liu, M., Liu, Y., Mo, Z. (2020), Moral Norm Is the Key: An Extension of the Theory of Planned Behaviour (TPB) on Chinese Consumers’ Green Purchase Intentions, Asia Pacific Journal of Marketing and Logistics, https://doi.org/10.1108/APJML-05-2019-0285 (SSCI 2区)
5. Liu, M., Liu, Y., Mo, Z., Zhao, Z., Zhu, Z. (2019), How CSR influences customer behavioural loyalty in the Chinese hotel industry, Asia Pacific Journal of Marketing and Logistics, 31(5), https://doi.org/10.1108/APJML-04-2018-0160. (SSCI 2区)
6. Liu, Y., Liu, M. (2019), Celebrity poses and consumer attitudes in endorsement advertisements, Asia Pacific Journal of Marketing and Logistics, 31(4), 1027-1041. (SSCI 2区)
7. Liu, M., Liu, Y., Zhang, L. L. (2019), Vlog and Brand Evaluations: The Influence of Parasocial Interaction, Asia Pacific Journal of Marketing and Logistics, 31(2), 419-436. (SSCI 2区)
8. Mo. Z., Liu M., Liu, Y. (2018), Effects of functional green advertising on self and others, Psychology & Marketing. 35(5), 368-382. (SSCI 2区)