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汕头大学战略管理 Strategic Management Bilingual Course电子教案

汕头大学 /2012-11-29

» Chap01 Strategic Leadership
» Chap02 External Analysis
» Chap03 Internal Analysis
» Chap04 Building Competitive Advantage Through Functional-Level Strategy
» Chap05 Building Competitive Advantage Through Business-Level Strategy
» Chap06 Business-Level Strategy and the Industry Environment
» Chap07 Strategy in High-Technology Industries
» Chap08 Strategy in Global Environment
» Chap09 Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing
» Chap10 Corporate-Level Strategy: Formulating and Implementing Related and Unrelated Diversification
» Chap11 Corporate Performance, Governance, and Business Ethics
» Chap12 Implementing Strategy in Companies That Compete in a Single Industry
» Chap13 Implementing Strategy in Companies That Compete Across Industries and Countries

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