文献详情
"The more options, the better?" Investigating the impact of the number of options on backers' decisions in reward-based crowdfunding projects
文献类型：期刊
通讯作者：Du, Z (reprint author), Renmin Univ China, Sch Business, Beijing, Peoples R China.; Du, Z (reprint author), Beijing Sports Univ, Sch Sports Engn, Beijing, Peoples R China.; Du, Z (reprint author), Beijing Sports Univ, Sch Sports Business, Beijing, Peoples R China.; Du, Z (reprint author), Beijing Sports Univ, Informat & Network Ctr, Beijing, Peoples R China.
期刊名称：INFORMATION & MANAGEMENT影响因子和分区
年：2019
卷：56
期：3
页码：429-444
ISSN：0378-7206
关键词：Reward-based crowdfunding; The number of options; Reward scheme; The success of crowdfunding projects; Backers' backing centroid; Multimethod design
所属部门：商学院
摘要：The number of options in reward-based crowdfunding projects plays an important role in influencing backers' decisions. However, prior studies provided two-pronged outcomes for the impact on the backers' decision of supporting a project. They also neglected the impact on the backers' decision on which option to select. Anchored on the theories of assortment decisions, we found that the number of options has an inverted U-shaped relationship with the backers' decision on supporting a crowdfunding ...More
The number of options in reward-based crowdfunding projects plays an important role in influencing backers' decisions. However, prior studies provided two-pronged outcomes for the impact on the backers' decision of supporting a project. They also neglected the impact on the backers' decision on which option to select. Anchored on the theories of assortment decisions, we found that the number of options has an inverted U-shaped relationship with the backers' decision on supporting a crowdfunding project. It also has a significant impact on the backers' decision on selecting an option. Three studies were conducted, and they collectively provided a piece of solid evidence to our findings. ...Hide

DOI：10.1016/j.im.2018.08.003
百度学术："The more options, the better?" Investigating the impact of the number of options on backers' decisions in reward-based crowdfunding projects
语言：外文
被引频次：3
基金：National Natural Science Foundation of ChinaNational Natural Science Foundation of China [71331007]; General Research Fund from Research Grants Council of the Hong Kong Special Administrative Region, China [12500118]
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"The more options, the better?" Investigating the impact of the number of options on backers' decisions in reward-based crowdfunding projects.Du, Zhao, Li, Mengxiang, Wang, Kanliang,.INFORMATION & MANAGEMENT. 2019, 56(3), 429-444.
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