文献详情
A multi-stakeholder examination of destination image: Nanluoguxiang heritage street, Beijing, China
文献类型：期刊
通讯作者：Su, MM; Ma, Z (reprint author), Renmin Univ China, Sch Environm & Nat Resources, Beijing, Peoples R China.
期刊名称：TOURISM GEOGRAPHIES
年：2019
卷：21
期：1,SI
页码：2-23
ISSN：1461-6688
关键词：Heritage; destination image; perception; stakeholder; authenticity; hutong; Beijing; China
所属部门：环境学院
摘要：Perceived destination image is rarely examined through the gaze of stakeholders other than visitors, in particular residents and tourism business operators. This hinders the comprehensive understanding of destination image and limits its practical implications for destination marketing and management. Therefore, this study proposes a multi-stakeholder approach to image evaluation to obtain a comprehensive understanding of the destination image and better inform destination planning and managemen ...More
Perceived destination image is rarely examined through the gaze of stakeholders other than visitors, in particular residents and tourism business operators. This hinders the comprehensive understanding of destination image and limits its practical implications for destination marketing and management. Therefore, this study proposes a multi-stakeholder approach to image evaluation to obtain a comprehensive understanding of the destination image and better inform destination planning and management. Taking Nanluoguxiang hutong tourism site in Beijing as an example, the image perceptions of residents, on-site business operators, and domestic and international tourists are compared. Questionnaire surveys with both types of tourists and semi-structured interviews with residents and business operators are the main research methods. Major between group differences are identified in the evaluation of the authenticity of this Beijing hutong area, its representation of traditional Beijing culture and whether or not it is a place in which to relax. Results demonstrate that visitors, residents and business operators share similar cognitive images of Nanluoguxiang as a traditional historical street and a special business street with Beijing character. However, the historical and cultural values of Nanluoguxiang are undervalued. Moreover, distinct differences exist between the actual motivations for visiting held by domestic and international tourists and their motivations as perceived by residents and business operators. Suggestions are made to better meet the expectations and desires of all stakeholder groups through the provision of participatory programmes and activities to enrich the visitor experience of hutongs and the hutong lifestyle while maintaining a boundary between tourists and residents' personal space to reduce unnecessary interruptions to residents' daily life. ...Hide

DOI：10.1080/14616688.2017.1385031
百度学术：A multi-stakeholder examination of destination image: Nanluoguxiang heritage street, Beijing, China
语言：外文
被引频次：1
人气指数：1
浏览次数：1
基金：Fundamental Research Funds for the Central UniversitiesFundamental Research Funds for the Central Universities; Research Funds of Renmin University of China [16XNB014]; Special fund for development of world top universities (disciplines), Renmin University of China
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