张泽林 系别：市场营销系 职称：副教授 电话：8 邮箱：zhangzelin@rmbs.ruc.edu.cn 地址：明德商学楼0915 院内行政职务：市场营销系系副主任



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个人简历
主要教育经历
市场营销学博士 (2006 -2012 ), 堪萨斯大学商学院
固体物理学硕士 (2004- 2006), 堪萨斯大学物理系
物理学学士 (1998- 2002), 南开大学物理科学学院
主要工作经历
讲师 (2012 -2016 ), 中国人民大学商学院市场营销系
副教授 (2016 - ), 中国人民大学商学院市场营销系



研究方向
定价理论、博弈论、大数据营销、服务营销、营销金融学等


讲授课程
营销调研、营销模型、市场营销主文献阅读、营销原理


研究成果
主要学术论文
1. Zhang, Zelin,Kissan Joseph, and Ramanathan Subramaniam. "Probabilistic selling in quality-differentiated markets."Management Science61.8 (2014): 1959-1977.
2. Qu, Riliang, and Zelin Zhang. "Market orientation and business performance in MNC foreign subsidiaries—Moderating effects of integration and responsiveness."Journal of Business Research68.5 (2015): 919-924.
3. Dong，XiaoDan, Zelin Zhang, Hinsch C A, et al. "Reconceptualizing the elements of market orientation: A process-based view. " Industrial Marketing Management, 2016, 56: 130-142
4. Zhang, Zelin, et al. "The Dynamics of Online Purchase Visits: Inertia or Switching?"Frontiers of Business Research in China10.1 (2016): 1
5. Joseph, Kissan,Jide Wintoki andZelin Zhang, Forecasting Abnormal Stock Returns and Trading Volume Using Investor Sentiment: Evidence from Online Search.International Journal of Forecasting, 27.4 (2011), 1116-1127
6. 张谊浩, 李元, 苏中锋, & 张泽林. (2014). 网络搜索能预测股票市场吗?.金融研究, (2), 193-206.
7. 吴江华, &张泽林. "基于价格随机化的非透明销售策略研究."运筹与管理25.5 (2016): 241-248.。
主要纵向课题
1. “服务行业中预售退订的价格歧视机制及价格承诺的影响”,国家自然科学基金
2. “动态价格促销策略的理论与实践研究”,国家自然科学基金
主要学术会议报告
1.“Design and Pricing of Probabilistic Quality,” 19th Annual Mittelstaedt Marketing Doctoral Symposium, University of Nebraska-Lincoln, 2010 & 32nd INFORMS Marketing Science Conference, University of Cologne, 2010
2.“On the Design of Consumption Hassle”, 34nd INFORMS Marketing Science Conference, Boston University, 2012
3.“A Multi-period Model for Scheduling Multi-tier Private Label Sales Promotions”, 35th INFORMS Marketing Science Conference, Özye?in University, 2013
4.“The Use of Refunds and Spot Price Pre-Commitment in Advance Selling”, IESEG BRICS workshop, Paris, France, 2014
5. “Internal Process and Moderated Mediation in Market Orientation (MO): A Conditional Process Modeling Approach” 36th INFORMS Marketing Science Conference, Emory University, 2014
6.“On The Reference Price Effect of Reserve and Buy-it-now Prices” 39th INFORMS Marketing Science Conference, University of Southern California, 2017
7.“Probabilistic Selling in Quality-differentiated Complementary Goods Markets” 39th INFORMS Marketing Science Conference, University of Southern California, 2017
8.“The Role Of Information Entropy And Product Lifecycle In Word Of Mouth Effect” Summer AMA conference，San Francisco，2017
9.“企业微博营销行为及用户反应行为 对品牌搜索热度的动态影响研究——基于小米公司新浪微博案例” 第十三届中国营销科学学术年会, 2016


社会兼职及荣誉
主要社会兼职（最近五年）
1. 中国高等院校市场学研究会理事
2. 《营销科学学报》编委
主要荣誉与获奖
KU School of Business positive code of conduct award (R.E.S.P.E.C.T), 2007
Elected Vice President, Association of Business Doctoral Students, University of Kansas, 2007-2008