

1西安交通大学人文社会科学学院, 西安 710049
2清华大学经济管理学院, 北京100084
收稿日期:
2018-07-11出版日期:
2019-04-15发布日期:
2019-02-22通讯作者:
喻丰,周爱钦E-mail:yufengx@xjtu.edu.cn;zhouaq@sem.tsinghua.edu.cn基金资助:
* 国家自然科学基金青年项目(71501105)Cuteness: Perceptions and consequences
XU Liying1, YU Feng1(

1 School of Humanities and Social Sciences, Xi’an Jiaotong University, Xi’an 710049, China;
2 School of Economics and Management, Tsinghua University, Beijing 100084, China
Received:
2018-07-11Online:
2019-04-15Published:
2019-02-22Contact:
YU Feng,ZHOU Aiqin E-mail:yufengx@xjtu.edu.cn;zhouaq@sem.tsinghua.edu.cn摘要/Abstract
摘要: 萌是对一系列由视觉感知的婴儿外貌或行为特征的概括性描述。本文在厘清萌与可爱关系的基础上, 对萌的维度做了进一步区分, 即除了幼萌以外, 萌还可能包含趣萌、听觉萌、嗅觉萌等其他维度。目前关于人们对萌的感知是否存在个体差异这一问题仍然存在争论, 而萌之载体的多样性则已经得到广泛认同。通过对一系列实证研究的回顾, 本文认为萌的后果主要体现在认知(如诱发脆弱性、天真等推断)、情感(如积极情绪、同情和柔情)和行为(如注意和关怀)三个方面。未来研究可进一步探讨萌的维度及其与道德的关系问题。
图/表 3

图1幼萌(Glocker et al., 2009) 注:右侧婴儿比左侧婴儿的婴儿图式程度更高, 因而看起来更萌


图2趣萌(Nenkov & Scott, 2014)


图3萌的道德模型(Sherman & Haidt, 2011)

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