管理科学与信息系统系
副教授
qiu@gsm.pku.edu.cn
简介:
邱凌云，现任北京大学光华管理学院管理科学与信息系统系副教授。主讲“电子商务与网络营销”、“E-Business”等MBA课程，研究专长为电子商务、网络消费者行为、人机交互设计、决策支持系统等。他曾在Journal of Management Information Systems、Journal of Association for Information Systems、Decision Support Systems、International Journal of Electronic Commerce、ACM Transaction on Computer-Human Interaction、《清华大学学报》、《营销科学学报》、《信息系统学报》等国内外知名学术期刊上发表多篇论文。他现在还担任北京大学光华管理学院创新创业中心副主任、北京大学商务智能研究中心副主任、信息系统协会中国分会（CNAIS）常务理事等职务。

邱凌云老师在上海交通大学先后获得工学学士和工学硕士学位，之后在加拿大不列颠哥伦比亚大学获得信息系统硕士和博士学位。他曾在上海交通大学安泰管理学院任教，2006年加入北京大学光华管理学院管理科学与信息系统系。

研究领域:
电子商务与网络消费者行为,人工智能与人机协同,数字化转型与企业信息化战略,人机交互与决策支持系统
职业经历:
2012.8 ~ 至今光华管理学院管理科学与信息系统系副教授2006.3 ~ 2012.7光华管理学院管理科学与信息系统系助理教授1994.8 ~ 1999.3上海交通大学安泰管理学院教师
研究成果:
学术期刊论文
英文：
?Benbasat, I., Dimoka, A., Pavlou, P., and Qiu, L., “The Role of Demographic Similarity in People's Decision to Interact with Online Anthropomorphic Recommendation Agents: Evidence from a functional Magnetic Resonance Imaging (fMRI) Study”, International Journal of Human-Computer Studies, Vol. 133, No.1, pp. 56-70, 2020.
Ding, Y., and Qiu, L., “The Impact of Celebrity-Following Activities on Endorsement Effectiveness on Microblogging Platforms: A Parasocial Interaction Perspective”, Nankai Business Review International, Vol.8, No.2, p.158-173, 2017. 
Wang, W., Qiu, L., Kim, D., and Benbasat, I., “Effects of Rational and Social Appeals of Online Recommendation Agents on Cognition- and Affect-based Trust”, Decision Support Systems, Vol.86, pp 48-60, 2016. 
Pang, J., and Qiu, L., “Effect of Online Review Chunking on Product Attitude: The Moderating Role of Motivation to Think”, International Journal of Electronic Commerce, Vol.20, No.3, pp.355-383, 2016.
 
Wang, W., Zhao, Y., Qiu, L., and Zhu, Y., "Effects of Emoticons on the Acceptance of Negative Feedback in Computer-Mediated Communication", Journal of the Association for Information Systems, Vol. 15, Iss. 8, Article 3, 2014. Available at: http://aisel.aisnet.org/jais/vol15/iss8/3
Qiu, L., Pang, J., and Lim, Kai H., “Effects of Conflicting Aggregated Rating on eWOM Review Credibility and Diagnosticity: The Moderating Role of Review Valence”, Decision Support Systems, Vol.54, No.1, pp.631-643, 2012.
Song, D., Li, D. and Qiu, L., “The Relationship between CIO’s Presence in the Top Management Team and IT’s Contribution to Corporate Innovations: An Empirical Study,” Frontiers of Business Research in China, Vol. 4, No. 4, pp. 685-701, 2010.
Qiu, L. and Benbasat, I., “A Study of Demographic Embodiments of Product Recommendation Agents in Electronic Commerce,” International Journal of Human-Computer Studies, Vol.68, No.10, pp.669-688, 2010.
Qiu, L. and Benbasat, I., “Evaluating Anthropomorphic Product Recommendation Agents: A Social and Relational Perspective to Designing Information Systems,” Journal of Management Information Systems, Vol.25, No.4, pp.145-182, 2009.
Qiu, L. and Li, D., “Applying TAM in B2C E-Commerce Research: An Extended Model,” Tsinghua Science & Technology, Vol.13, No.3, pp.237-243, 2008.
Qiu, L. and Benbasat, I., “An Investigation into the Effects of Text-to-Speech Voice and 3D Avatars on the Perception of Presence and Flow of Live Help in Electronic Commerce,” ACM Transactions on Computer-Human Interaction, Vol.12, No.4, pp.329-355, 2005. 
Qiu, L. and Benbasat, I., “Online Consumer Trust and Live Help Interface: The Effects of Text-to-Speech Voice and 3D Avatars,” International Journal of Human-Computer Interaction, Vol.19, No.1, pp.75-94, 2005. 
 
中文：
邱凌云，肖娴，庞隽，“ 个体评论与总体评分一致性对评论有用性的影响”，南开管理评论，Vol.22, No. 6, pp. 200-210, 2019。
孙凯，邱凌云, 左美云，“游戏化对老年人学习IT技能的影响：以徽章和故事为例的预探索”, 信息系统学报, 第19期, pp. 39-49, 2018。
晏梦灵, 邱凌云, “游戏类移动应用软件盈利模式”, 管理现代化, 2015年第5期, pp. 120-122, 2015。
李东, 李继学, 邱凌云, “信息技术-业务匹配研究述评”, 外国经济与管理, Vol.35, No.2, pp. 12-21, 2013。
邱凌云,  李东, 石川, “我国企业IT主管地位影响因素研究”, 商业研究, 2012年第1期(总第 417期),  pp. 9-15, 2012。
邱凌云, 李东,  李猛, “中国企业CIO的管理者角色：一项实证研究”, 信息资源管理学报, Vol.1, No.3, pp. 26-31, 2011。
邱凌云, ”国际信息系统研究者群体的地域分布及合作模式探讨,” 信息系统学报, 第7期, 82-96, 2011。
邱凌云, “网上口碑的信息效价与情感线索对说服效果的影响机制研究,” 营销科学学报, Vol.4, No.4, 32-44, 2008。 
国际会议论文
Cheng, Y., and Qiu, L., “Persuading Consumers into Buying E-books: The Mediating Role of Perceived Effort”, The Twenty-Second Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan, 2018.
Xiao, X., and Qiu, L., “Exploring Cross-National Differences in Online Review Topics between China and the United States”, The Twenty-Second Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan, 2018.
Liang, Y., and Qiu, L., “The Effect of Tangibility Cues on Purchase Intention for E-Books”, The Twenty-First Pacific Asia Conference on Information Systems (PACIS 2017), Langkawi, Malaysia, 2017.
Qiu, L., Wang, W., Pang, J., and Jiang, Z., “The Persuasive impact of Emoticons in Online Word-Of-Mouth Communication”, The Twentieth Pacific-Asia Conference on Information Systems (PACIS 2016), Chiayi, Taiwan, 2016.
Qiu, L., and Pang, J., “Impact of Monetary Reward Program on Consumers' Online Product Reviews”, The 35th ISMS Marketing Science Conference, Istanbul, Turkey, 2013.
Ding, Y., Qiu, L. and Li, D., “Celebrity-Following and Social Capital: A Study of User Behavior in Microblogging”, The Sixteenth Pacific-Asia Conference on Information Systems (PACIS 2012), Ho Chi Minh City, Vietnam, 2012.
Qiu, L. and Wang, W., “The Effects of Message Order and Information Chunking on eWOM Persuasion”, The Fifteenth Pacific-Asia Conference on Information Systems (PACIS 2011), Brisbane, Australia, 2011.
Dimoka, A., Pavlou, P., Benbasat, I. and Qiu, L., "Incorporating Social Presence in the Design of the Anthropomorphic Interface of Recommendation Agents: Insights from an fMRI Study", The International Conference on Information Systems (ICIS 2010), St. Louis, USA, 2010.
Jiang, Z., Qiu, L., Yi, C., "An Investigation of the Effects of Website Aesthetics and Usability on Online Shoppers’ Purchase Intention", The Sixteenth Americas Conference on Information Systems (AMCIS 2010), Lima, Peru, 2010.
Qiu, L. and Li, D., "Effects of Aggregate Rating on eWOM Acceptance: An Attribution Theory Perspective", The Fourteenth Pacific-Asia Conference on Information Systems (PACIS 2010), Taipei, Taiwan, 2010.
Dimoka, A., Pavlou, P., Benbasat, I., Qiu, L., " Application of Neuroimaging Methods in IS Research: An fMRI Study of Online Recommendation Agents", The 2010 International Conference on Information Resources Management (Conf-IRM 2010), Mona, Jamaica, 2010.
Cai, J., Qiu, L., Ren, F., "A Service Integration Model of Value Creation: A Study of Commercial Online Communities", The Fourteenth Americas Conference on Information Systems (AMCIS 2008), Toronto, Canada, 2008.
Yin, D., Qiu, L., Dong, X., “Using Blogs to Enhance Management Education: An Empirical Study,” The Eleventh Pacific-Asia Conference on Information Systems (PACIS 2007), Auckland, New Zealand, 2007.
Qiu, L., Jiang, Z. and Benbasat, I., “Real Experience in Your Virtual Store: Designing Presence in Online Shopping,” The Tenth Pacific-Asia Conference on Information Systems (PACIS 2006), Kuala Lumpur, Malaysia, 2006.
Qiu, L. and Benbasat, I., “The Effects of Text-To-Speech Voice and 3D Avatars on Consumer Trust in the Design of Live Help Interface of Electronic Commerce,” The Tenth Americas Conference on Information Systems (AMCIS 2004), New York, USA, 2004.