管理科学与信息系统系
教授
fren@gsm.pku.edu.cn
简介:
任菲，现任北京大学光华管理学院管理科学与信息系统系教授，首批“日出东方-光华研究学者”获得者。她于美国加州大学尔湾分校获得管理学（信息系统方向）博士学位。之前毕业于北京大学，获计算机软件学士、经济学双学位及金融学硕士学位。

任菲的研究兴趣围绕信息技术对企业、个人、及社会产生的影响与作用机制。具体包括信息系统投资绩效及商业价值、社会化媒体营销效果与机制、电子商务、用户在线行为与机制设计。她的研究得到国家自然科学基金、教育部及光华管理学院的支持，多个成果发表在国际顶级期刊与会议上，如Information Systems Research和Journal of Management Information Systems，并获得北京大学第十三届人文社会科学研究优秀成果一等奖。

教学方面，任菲给本科生、MBA及博士生开设电子商务、商业模拟、信息系统研究方法等多门中英文课程。曾获得教育部来华留学英语授课品牌课程、北京大学教学优秀奖、北京银行奖教金、光华管理学院课程奖励。她参与联合主编的《决策模拟》被评为北京高等教育精品教材。

研究领域:
信息技术价值,社会化媒体营销,电子商务,用户在线行为
职业经历:
2019~现在光华管理学院管理科学与信息系统系教授2012~2018光华管理学院管理科学与信息系统系副教授2007~2012光华管理学院管理科学与信息系统系助理教授
研究成果:
期刊论文（英文）：
Zheng, J., Ren, F., Tan, Y., and Chen, X. "Optimizing Two-Sided Promotion for Transportation Network Companies: A Structural Model with Conditional Bayesian Learning," Information Systems Research, forthcoming.
Wan, F. and Ren, F. "The Effect of Firm Marketing Content on Product Sales: Evidence from a Mobile Social Media Platform," Journal of Electronic Commerce Research, Vol. 18, No. 4, 2017, pp. 288-302. (Lead Article)
Clemons, E.K., Wilson, J., Matt, C., Hess, T., Ren, F., Jin, F., and Koh, N.S. "Global Differences in Online Shopping Behavior: Understanding Factors Leading to Trust," Journal of Management Information Systems, Vol. 33, No. 4, 2016, pp. 1117-1148.
Ren, F. and Dewan, S. "Industry-Level Analysis of Information Technology Return and Risk: What Explains the Variation?" Journal of Management Information Systems, Vol. 32, No. 2, 2015, pp.71-103. (Lead Article in General Section)
Dewan, S. and Ren, F. "Information Technology and Firm Boundaries: Impact on Firm Risk and Return Performance," Information Systems Research, Vol. 22, No. 2, Jun. 2011, pp. 369-388.
Dewan, S. and Ren, F. "Risk and Return of Information Technology Initiatives: Evidence from Electronic Commerce Announcements," Information Systems Research, Vol. 18, No. 4, Dec. 2007, pp. 370-394. (Lead Article)
教材：
《决策模拟》，王其文、陈福军、蓝颖杰、任菲、郁俊莉、黄涛著，（参与三章），北京大学出版社，2012年8月。（获2013年北京高等教育精品教材）
《企业经营模拟》，王其文主编，陈福军、易学东、崔广野、任菲、陈冰副主编，中国人民大学出版社，2013年月。
会议论文：
"The Role of Trust in Successful Ecommerce Websites in China: Field Observations and Experimental Studies," (with E. Clemons, etc.), Proceedings of the 46th Hawaii International Conference on Systems Sciences (HICSS), Maui, Hawaii, U.S.A. Jan. 2013.
"Statistical Challenges in Using Experimental Data to Analyze Consumer Trust and Effectiveness of Assurances in Ecommerce Across Different National Markets," (with E. Clemons, etc.), Statistical Challenges in eCommerce Research (SCECR), Montreal, Canada, Jun. 2012.
"The Special Challenges of Ecommerce in China: A Preliminary Investigation of Sufficient Conditions for Generating Adequate Consumer Trust for Initial Launch," (with E. Clemons, etc.), Proceedings of the 45th Hawaii International Conference on System Sciences (HICSS), Maui, Hawaii, U.S.A., January 2012.
"Trust and Consumers' Willingness to Pay in Online Shopping in China," (with E. Clemons, etc.), Workshop on Information Systems and Economics (WISE), Shanghai, China, December 2011.
"Nature of CIO Position Power: Evidence from China," (with F. Ding, D. Li), Proceedings of the 15th Pacific Asia Conference on Information Systems (PACIS), Brisbane, Australia, July 2011.
"A Service Integration Model of Value Creation: A Study of Commercial Online Communities," (with J. Cai, L. Qiu), Proceedings of the 14th Americas Conference on Information Systems (AMCIS), Toronto, Canada, July 2008.
"Information Technology and Firm Boundaries: Impact on Risk-Return Profile," (with S. Dewan), invited presentation, INFORMS Annual Meeting, Seattle, WA, U.S.A., Nov. 2007.