7）Influencing Factors on the Private Brand of local Supermarket in China-A Case Study of WuMart Supermarket, The 2nd International Conference on Business Management and Electronic Information
Tel: 13621228852; E-mail: guilin2004@bac.edu.cn
蒲应䶮(yǎn)，女，2000年于西北大学获得经济学硕士学位：2006年在中国社会科学院研究生院获得经济学博士学位；2009年3月至7月在美国明尼苏达大学（University of Minneasota）做访问学者。2000至今在北京农学院主讲微观经济学、宏观经济学和国际金融等课程。
主要研究领域：经济学和国际经济学。在农村金融方面有比较系统深入的研究。近5年先后主持“农业信贷制度创新”、“京郊农村信贷制度的发展与创新”、“北京多元化农村金融体系的构建”、“苹果-苹果汁安全监管模式研究”等6项课题，参与了“基于供应链的北京农产品质量安全管理模式研究”等多项省部级课题。
主要研究成果：副主编《中国蔬菜供应链优化研究》等专著2部；主编1部科普读物《农村信贷制度》；参议《零售银行业的未来——向全球客户传递价值》等译著2部；副主编教材1部，参编教材2部；发表《制约中国农村经济增长的资本因素》、《农村信贷配给与有效需求不足并存》、《外国直接投资挤出（挤入）国内投资的作用机制》、《中国国际收支双顺差的研究进展》等论文近20篇。
联系电话：13718283708；邮箱：pump3@163.com
Pu Yingyan, female, associate professor. Email: pump3@163.com
Ⅰ Educational and employment history
1994.9-2000.7: B. E. & M.E.. Department of Economics, Scholl of Economics & Management, Northwest University ;
2003.9-2006.7: Ph.D. (Department of World Economics, Graduate School, The Chinese Academy of Social Sciences)
2009.3-2009.7: Visiting Scholar at University of Minneasota, USA
2000-present: Teaching at Beijing University of Agriculture (as an instructor in courses such as microeconomics, macroeconomics, international finance, international trade and professional English.)
Ⅱ Main research area: Economics and International economics. Pu has systemic and thorough research on rural finance. In recent 5 years, as a chief researcher, Pu took charge of projects “Research on diversified rural financial system in Beijing” "Development and innovation of rural credit system in Beijing", "Innovation of rural credit system","Economics assessment on land use in Fengshun County, Guangdong Province","Research on the safety-supervision modes of apple and apple juice production", and so on. Pu also took part in several projects such as "research on the modes of new rural development" and "research on the safety of vegetable supply chain in Beijing".
Ⅲ Main publications：2 professional books including Research on the optimization of vegetable supply chains in China (The 2nd author); 1science book_Rural credit System; 2 translated books such as The Future of Retail Ranking: Delivering Value to global customers (The 3rd author); 3 teaching books (in one of which Pu is deputy editor; the other two, compiler ); About 20 papers published such as Analysis on capital factors restricting rural economic growth in China, New Rural Area Desiderating New Rural Financial System, Coexistence of the credit rationing and the inadequate effective credit demand in rural area, USA’s agricultural credit clauses that can be used as reference for China, About researches on twin surpluses of China's balance of payments, and Functional mechanism of FDI crowding out/in domestic investment.
孙素芬，女，1964年出生，河北省冀州市人，中共党员，于2006年获中国农业大学推广硕士学位，现为北京市农林科学院农业科技信息研究所所长，研究员，国农学会科技情报分会副理事长、中国农学会农业图书馆分会理事、中国科技情报学会学会农业情报分会副理事长、北京科学技术情报学会常务理事、北京通讯信息技术学会理事、中国扶贫开发协会中国村络工程顾问、中国农业科技推广协会高新技术专业委员会常务理事、北京市农业技术系列高级职称评审委员会委员、《农业图书情报学刊》编委会委员，研究方向为农业信息技术、农业技术推广和都市型现代农业发展政策。先后主持了40余项国家、部委和北京市的科技攻关、星火计划、示范推广、农村科普项目, 创建了由信息资源系统、信息传播系统和信息接收反馈应用系统构成的全方位、多层次的农村科技综合信息服务体系。发表论文10余篇；获奖成果10项；专利和软件著作6项；目前，由孙素芬研究员主持的重点在研项目有：国家科技支撑课题“村镇应急公共服务标准化技术及适应性设备开发”、北京市发改委项目“北京市农村党员干部现代远程教育市级平台建设”、北京市农委示范推广项目“新农村网络双向视频咨询服务系统的示范应用”、北京市科委软科学研究课题“以科技协调员为核心的新型农村科技服务体系建设研究”等。
联系电话:010-51503308；邮箱： sunsf@agri.ac.cn
Sun Sufen, female, born in 1964, Jizhou City, Hebei Province, CPC member. In 2006, she obtained a master's degree in agricultural extension at Agricultural University of China and now she is the director of Agricultural Science and Technology Information Research Institute of Beijing Academy of Agriculture and Forestry, researcher, vice president of National Society of Agronomy Science and Technology Information branch, director of the Chinese Society of Agronomy agricultural Library branch, vice president of China Institute of science and Technology Information Institute of agricultural intelligence branch, executive director of the Beijing science and Technology Information Institute, Beijing Institute director of communications and information technology, the China Association of Poverty Alleviation and Development Chinese village of network Engineering consultant. China Agricultural Science and Technology Association for the Promotion of high-tech professional committee executive director, Beijing agricultural Technology series titles Vetting Committee, "Agriculture Library and Information Sciences" Editorial Board members. Her research direction is agricultural information technology, promotion of agricultural technology and development policies of urban modern agricultural.She has successively presided over more than 40 items Countries, National ministries and commissions, Beijing municipal science and technology research, Spark plan, demonstration and promotion, rural science project. She created an all-round, multi-level rural science and technology of integrated information service system. The system consists by the information resource system, information dissemination system and information feedback application system.
