1999--2000
 
Ministry of Agriculture of the People’s Republic of China
 
Study on the idea and strategy about exploiting rural market in China
 
Participant
PUBLICATIONS
Books:
1. Liu Ruihan, Yang Weimin, Gui Lin ,Wu Chunxia,“Study on Marketing Issue of Horticulture Products in Beijing”, Beijing :China Agriculture Press,2010 (In Chinese).
2. Liu Ruihan,“Study on the integration pattern of supply chain of local fresh fruit in Beijing”,Beijing :China Agriculture Press,2009 (In Chinese).
3. Liu Ruihan,Tao Zhiqiang “Research on export-oriented development of vegetable industry in China” , Beijing :China Agriculture Press,2006 (In Chinese).
4. Guo Jianchun, Li Guang, Zhou Jing, Liu Ruihan, et al.“Marketing of Agriculture Products” ,.Beijing :China Agriculture Press,2007 (In Chinese).
5. Li Xingjia, Liu Ruihan, Li Ping, Zheng Chunhui, “How to Deal with the Trade of Agriculture Products in Suburb,” ,.Beijing : Jindun Press,2006 (In Chinese).
Journal Articles:
6. Sun xiaoling,Liu Ruihan, Luruixue, “Overview on Research of Customer Satisfaction Degree”, Proceedings of 2012 exchange conference—International Marketing Science and Information Technology /ST.PLUM-BLOSSOM PRESS  /JUNE 2012 ( In English)
7. Liu Ruihan, Wu Chunxia, Pu Yingyan “Empirical Analysis on Fruit Farmers' Selection of the Type of Cooperation Partners on Supply Chain in Beijing Suburbs ” Marketing Science Innovations and Economic Development, Proceedings:229-235, 2009 ( In English).
8. Liu Ruihan , Wu Chunxia  “Factors Affecting Suburb Fruit Farmers Cooperators Selection in Supply Chain Management----Based On The Sample of 425 Fruit Farmers In Beijing Surburb”  WSM2009: 2ND Workshop on Strategy and Marketing，Proceedings:66-69,2009 ( In English).
9. Zhou Yun, Liu Ruihan “Studies on Conditions of Brand Extension and The Framework of Evaluation”， The 10th International Conference on Global Business and Economic Development, Montclair State University,Upper Montclair,NJ07043, 2007(5) ( In English).
10. Liu Ruihan,Zhang Huaibo ,“Analysis on Agriculture Support and Policy Reform in Russia” , Issues in Agriculture Economy (Monthly),2010(12),105-109 (In Chinese).
11. Liu Ruihan,Zhouyun, “Analysis and investigating on the Integration Pattern of Fruit Supply Chain in Beijing” ,Chinese Agriculture Science Bulletin, 2010,26(5):29-35 (In Chinese).
12. Liu Ruihan, “Analysis on the Integration Pattern of Supply Chain—Based on the examples of Agriculture products”, Marketing Herald, 2009(5),19-23 (In Chinese).
13. Liu Ruihan,Shen Qiuhong,“Introspection of the Supply Institution of Public Goods in China’s Rural Area”, .Beijing:China Agriculture Science and Technology Press,2009 (In Chinese)
14. Liu Ruihan,Li Xiande, “Customer Value Analysis of Beijing Fruit Market and Market Segmentation Research”,Journal of Agrotechnical Economics (Bimonthly),2008(3),93-99
(In Chinese).
15. Liu Ruihan, Bo Lin,“Analysis on the Customer’s Cognitive and Need Intention of Edible Flower Products in Beijing” ,.Marketing Herald, 2008(3),35-38 (In Chinese).
16. Liu Ruihan,Li Xiande,“Preliminary Analysis of the Current Situation and Prospects of Vegetable Trade between China and Germany”.,World Agriculture, 2007(1):15-18
 (In Chinese).
17. Liu Ruihan, “Research on Current Situation and Countermeasure of the export-oriented development of vegetable industry in Beijing”, Beijing: China Agriculture Press,2007
 (In Chinese).
18. Liu Ruihan,Li Xiande,“An Empirical Study of China’s Vegetable Export to U.K.”  , Finance and Trade Research , 2006(4),30-34 (In Chinese).
19. Liu Ruihan,Li Xiande,“Preliminary Investigating of the Current Situation and Market Development of Vegetable Trade between China and South Korea”, World Agriculture, 2006(5):44-47 (In Chinese).
20. Li Jinling,Liu Ruihan,“Analysis on the Market Quotation of Fruit and Vegetable in Japan” , Beijing:China Agriculture Science and Technology Press,2006:455-460 (In Chinese).
21.Tian Shumin, Liu Ruihan, Hou Fuqiang,“Study on Evaluation Indicator System of Conservation Tillage Technology Implementary Benefit in Beijing Rural Areas”, Journal of Beijing Agriculture College, 2006,21(4):50-53 (In Chinese).
22. Liu Ruihan,“Based on Characteristic for Existence－Discuss orientation of Marketing Major” , Journal of Beijing Agriculture College, 2005,20(8):142-143 (In Chinese).
23. Deng Yu,Liu Ruihan,“Analysis and Investigating on the Customer’s Need Intention to Green Vegetable in Beijing area”, Journal of Beijing Agriculture College, 2004,19(6):120-124