马爱萍, 北京第二外国语学院旅游管理学院教授，中国人民大学商学院管理学博士，北二外旅游营销方向硕士生导师，北二外中国旅游市场研究中心（非实体）主任。北二外旅游科学学院信息时代文化与全球化研究中心（非实体）主任。
2008年被派往位于斐济的南太平洋国际旅游组织工作半年。2011-2012国家留学基金委奖学金美国印第安纳大学布鲁明顿校区访问学者。 2017.09-2018.06 北二外法国夏斗湖校区管理班教师。
在旅游学刊、Journal of Business Research 等国内外核心学刊上发表论文，在国际学术会议发表论文多篇。主要研究方向：旅游管理，旅游营销，文化研究，消费者行为，品牌管理，休闲与体育，国际化比较研究，旅游学基础理论。
曾参与国家自科、国家社科项目三项；主持、在研北京市教委、北京市社科、国家教育部社科专项等研究项目（北京市旅游品牌构建研究、北京市旅游演出市场文化与旅游结合研究、中国演艺企业优秀传统文化传承等）。
曾多年任商务部旅游授课专家。赴埃及培训旅游经理。应邀参加国际会议发言或担任学术会议分会场主持人。
电子邮箱：maaipingbiphd@sina.com
Aiping Ma is Professor, School of Tourism Sciences at Beijing International Studies University; Director of China Tourism Market Research Center, Beijing International Studies University . Director of Culture and Globalization Study Center , Tourism Sciences School, Beijing International Studies University. She authored several books including A Study on the Motivation-based Tourist Destination Image, Tourism product marketing strategy and tactics in the 21st century, Travel service management etc.
She also published some academic papers in international and domestic journals including Journal of Business Research, Tourism Tribune (China). She is the host of more than 15 research grants and has gained about 3 research awards. She is the founding Director of China Tourism Market Research Center, Beijing International Studies University , the expert member ,Tourism of Marketing expert committee Beijing Tourism Study Academy. Ad-hoc reviewer ,Tourism Management (SSCI)，Tourism Management Perspectives(SSCI).
Dr.Ma holds a doctorate in Management from Renmin University of China, a master’s degree in Economics from Renmin University of China, a Graduate Diploma in Tourism Administration from Salzburg Tourism and Hotel Management School,, Austria and a Bachelor’s degree in Economics from North West University, China. She won Fellowship (2010) for a visiting scholar position to the United States of America for 1 year valid within the period from 2011 to 2012,Sponsored by the China Scholarship Council.
Professor Ma has worked as technical advisor at South Pacific Tourism International Organization (2008.3-2008.8), Fiji and a lecturer of Branding and Consumer behavior courses (2017-2018),at BISU -France education Programme , Chateauroux ,France.