赵海川 职称：副教授
电话：
邮箱：zhhc@sdu.edu.cn
研究领域：消费者行为、社交媒体、电子商务、在线评论、品牌社群、消费者决策、促销与定价



个人简介
主讲课程
主要论著
科研项目

????? 赵海川，山东大学管理学院市场营销系副教授，博士生导师，入选山东大学青年****未来计划。获得了香港城市大学市场营销博士学位和中国科技大学管理科学博士学位。主要研究方向包括社交媒体的消费者行为、电子商务、促销、定价、推荐、在线负面评论修复、品牌社群忠诚与参与、形象管理。在 Information Systems Research (UTD24), Journal of Interactive Marketing，Computers in Human Behavior，Asian Business & Management， Economic Modelling，Information Development发表SSCI 论文多篇，国际顶级学术会议论文数篇。




教育经历
2006-2010 山东科技大学 工商管理学士
2010-2016 中国科技大学 管理科学与工程博士
2011-2016 香港城市大学 市场营销学博士

研究领域
消费者行为、社交媒体、电子商务、在线评论、品牌社群、消费者决策、促销与定价

获奖情况
1 2019-2020年山东大学教学能手
2 2019-2020年山东大学讲课比赛二等奖
3 2016 8th Annual American Business Research Conference最佳论文奖
4 2016香港城市大学 Peter Ho Scholarship
5 2015 Association for Consumer Research Scholarship

社会服务
特邀审稿人
Internet Research
Frontiers of Business Research in China
Association for Consumer Research Conference (ACR)
American Marketing Association Marketing Educators’ Conference (AMA)
管理评论



本科生：市场营销学、消费者行为学、社会心理学、营销策划与实践
硕/博士研究生：管理研究方法、消费者行为专题、市场营销专题



期刊论文
1. Ji Wu#*, Haichuan Zhao#* (共同一作，共同通讯作者), Haipeng Chen#,“Coupons or free shipping? Effects of price promotion strategies on online review ratings”, Information Systems Research, (UTD24, Accepted)
2. Haichuan Zhao#* (共同一作，共同通讯作者), Xuehua Wang#*, Lan Jiang,“To purchase or to remove? Online shopping cart warning pop-up messages can polarize liking and purchase intention”, Journal of Business Research, (SSCI, Q1, Accepted)
3. Haichuan Zhao#* (通讯作者), Lan Jiang, Chenting Su, “To defend or not to defend? How responses to negative customer review affect prospective customers' distrust and purchase intention”, Journal of Interactive Marketing, 2020 (SSCI, Q1)
4. Haichuan Zhao#* (通讯作者), Mingyue Zhang# (co-first author),“The Role of Guanxi and Positive Emotions in Predicting Users’ Likelihood to Click the Like Button on WeChat”, Frontiers in Psychology, 2020 (SSCI, Q2)
5. Di Cai , Jia Liu, Haichuan Zhao* (通讯作者)，Mingyu Li, “Could social media help in newcomers’ socialization? The moderating effect of newcomers’ utilitarian motivation”, Computers in Human Behavior, 2020 (SSCI, Q1)
6. Haichuan Zhao#, Cheng Xian, Xingyuan Wang, Chunqing Qin. "Do Brand Micro-blogs Entities’ Interactivity Enhance Customer’s Brand Resonance? Evidence from China." Asian Business & Management, 2019. (SSCI)
7. 赵海川#，秦春青，Xiaolei Su, "潜水还是交互？印象管理视角下的品牌微博顾客参与类型影响因素研究" 珞珈管理评论，2019.09 （CSSCI）
8. Haichuan Zhao#. "Information quality or entities’ interactivity? Understanding the determinants of social network-based brand community participation." Future Internet, 2019. (EI)
9. Cheng Xian, Haichuan Zhao* (通讯作者). "Modeling, analysis and mitigation of contagion in financial systems". Economic Modelling, 2019. (SSCI)
10. Haichuan Zhao#, Chenting Su, Zhongsheng Hua，“ Investigating Follower’ s Continual Intention to Follow a Brand Micro-blog: Perceived Value and Social Identification”， Information Development, 2016. (SSCI)
11. Haichuan Zhao#, Chenting Su，Zhongsheng Hua“ To Participate or not to Participate in a Brand Micro-blog : Facilitators and Inhibitors of Brand Micro-blog Participation Intention” , Information Development, 2016. (SSCI)
会议论文
1. Haichuan Zhao, Lan Jiang, Chenting Su, and Zhongsheng Hua(2015) ,"Apology Or Denial? How Stability Attribution Affects Consumer Distrust Towards the Firm", in NA -Advances in Consumer Research Volume 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN : Association for Consumer Research.
2. Haichuan Zhao, Lan Jiang, Chenting Su, Zhongsheng Hua, “The effects of social accounts on negative reviews in e-commerce: A stability attribution perspective”, AMA2015 Summer Marketing Educators’ Conference
3. Haichuan Zhao, Lan Jiang, Chenting Su, “ Remove the shadow of distrust in ecommerce: Apology or denial?” , 中国国际市场营销年会（ CMIC）， 2015 ISTP (CPCI)
4. Haichuan Zhao, Lan Jiang, Chenting Su, Zhongsheng Hua, “Mitigating customer distrust in e-commerce: A stability attribution perspective”, AMA 2015 Winter MarketingEducators’ Conference
5. Haichuan Zhao, Lan Jiang, Chenting Su, “Remove signs of distrust after a negative review emerge in E-commerce”, 中国国际市场营销年会（ CMIC）， 2014 ISTP (CPCI)
6. Xian Cheng, Stephen Shaoyi Liao, Haichuan Zhao, Xinbo Sun, Zhongsheng Hua, Yujing Xu, “A Study of Financial Contagion in Interbank System” Hawaii International Conference on System Sciences, HICSS-49: January 5-8, 2016
7. Haichuan Zhao, Xian Cheng, Chunqing Qin“Brand Community Engagement: a Comparison Between SEM and Fuzzy-set Qualitative Comparative Analysis”8th Annual American Business Research Conference, 2016, 获得最佳会议论文奖



1在线购物车刺激策略对消费者购买行为和口碑的影响机制研究（国家自然科学基金项目）
2电商企业如何消除负面口碑引起的消费者不信任：基于稳定归因和可控性归因视角（教育部人文社科项目）