DOI: 10.11908/j.issn.0253-374x.19532

作者:

作者单位: 1.浙江大学 城市学院，浙江 杭州 310011;2.浙江大学 现代工业设计研究所，浙江 杭州 310012


作者简介: 杨 程（1978―)，男，教授，工学博士，主要研究方向为设计认知、智能设计与交互设计。E-mail: yangchengyc@126.com


通讯作者: 曾 静（1994―)，女，硕士生，主要研究方向为基于脑电的设计认知。 E-mail: zenganiu@zju.edu.cn

中图分类号: TP391.7


基金项目: 国家自然科学基金（61672451）；浙江省自然科学基金（LY18E050014）




Investigation on Effect of Appearance Characteristics on Product Identity Based on EEG
Author:

Affiliation: 1.City College, Zhejiang University, Hangzhou 310011, China;2.Institute of Modern Industrial Design, Zhejiang University, Hangzhou 310012, China


Fund Project:




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摘要:采取行为实验和脑电实验相结合的方法，分析产品外观特征元素（形状、颜色、材质）及其熟悉度（低、中、高）对产品识别的影响。脑电实验前，通过问卷获取被试的主观评价数据，进行实验假设。脑电实验采用经典的“学习?再认”范式，实验材料为3（形状、颜色、材质）×3（低、中、高）混合设计。结果表明：低和高熟悉度的颜色特征、低熟悉度的形状特征以及高熟悉度的材质特征能够有效提高产品的识别度。



Abstract:A combination of behavioral and electroencephalogram (EEG) experiments was adopted to analyze the effect of appearance characteristics (shape, color, material) and its familiarity (low, medium, high) on product identity. Before the experiment，subjective evaluation data from participants were obtained through questionnaires and hypotheses were proposed. The EEG experiment is based on the classic learning-recognition paradigm，with the experimental materials of 3(shape, color, material)×3(low, medium, high) hybrid design. The results show that low and high familiar color characteristics, low familiar shape characteristics, and high familiar material characteristics can enhance product identification degree.





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