1. 上海交通大学 马克思主义学院, 上海 200240； 2. 上海交通大学 安泰经济与管理学院， 上海 200030； 3. 中国人民大学 经济学院，北京 100872
出版日期:2018-03-01发布日期:2018-03-01基金资助:国家自然科学基金项目（71572110）Analysis About the Influence Factors of the Network Group Buying Behavior
QUAN Lin1,GU Feng2,LI Qing31. School of Marxism, Shanghai Jiao Tong University, Shanghai 200240, China; 2. Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai 200030, China;3. School of Economics, Renmin University of China, Beijing 100872, China
Online:2018-03-01Published:2018-03-01摘要/Abstract
摘要： 基于信息分享对消费者活动的影响，研究消费者形成团购的各项行为如何变化、由谁主导，是团购行为研究过程中的难点.在网络购买系统中，时间或货物资源是有限的，购买和销售博弈双方的利益随着谈判时间的增加而出现边际效应，当网络中有新的消费者加入的时候，其他消费者将缩短谈判时间；没有团购经验的消费者将缩短谈判时间，快速加入团购活动.
关键词: 购买联盟, 信息分享, 消费者剩余
Abstract: Based on information sharing influence on consumer activities, the paper studies how consumers group buying behavior changes and who dominated, which are difficult points in the process of group behavior research. In the online purchasing system, time and resource are limited, and both sides in business have marginal effect with the increase of negotiation time. When new consumers join in the network, other consumers will shorten the negotiation time. Meanwhile, new consumers without group purchase experience will shorten the negotiation time, and quickly join in the group activities.
Key words: buying alliance, information sharing, consumer surplus
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