本课程帮助学生理解在跨国公司中战略思维的目标是什么，以及提供一些实用的管理模型和管理技能来达到战略目标。课程中通过一系列的专题，小组讨论，案例练习和学生的陈述。每一个主题都是在MMMS模型中被验证了的，管理者和领导者层面上的评估成功的关键标准。 课程首先介绍了MMMS模型，帮助管理者用全球化的视野来整合管理、营销、激励和战略；接下来阐述了公司应发展对外公共事务功能，同时应注重公司社会责任和公司战略导向的一致性，以及由社会责任引发的挑战；接下来介绍了变革管理，即在变化的环境下管理员工如何更好的适应公司发展战略；最后阐述了国际化战略的紧迫性和一些国际化的实战经验和管理工具。

Course Purpose & Objectives Strategic Mindset For Leaders is to understand the goals of the strategic thinking, in a practical way for a Multinational Company. The process includes a range of topics, group discussions, case study exercises and presentations. Each theme assesses success criteria which have been identified in the MMMS as key to success for a manager/leader level. The scenario is that the participant has been posted in the country office of the Global Tea Company.This will enable the participants to "play" with the leadership evaluation and success criteria.The sessions are managed by Alain Fernandez former International Director and Chairman of two of the largest International Companies ( Philip Morris for 20 years and British American Tobacco for 10 years )Worldwide, to share with the participants the new management skills required in the new world of business.Course ContributionIn order to give life to the sessions a "global business case" has been created to be the dotted line all over the sessions with practical cases every day. This will give you a real feel of what is involved in working in a modern and dynamic organisation. This will consist of a set of themes exercises following the themes of the sessions based around a fictitious FMCG Company in a fictitious country. The case presents a scenario which has an energetic, International flavour but which avoids focussing on any particular culture in order to see adaptation. The goal of the exercises is to consider the individual and the group vis a vis the key success criteria of leadershipThe most important characteristic required of you is your active participation in the day's events.