在市场经济环境中，一个企业的运行效率与效益，很大程度上取决于管理者对资源的组织与运用水平，其关键的业绩参数--成本、质量、速度、柔性和创新--反映了对企业运营过程管理的效果，同时也是通过产品传递给消费者价值所必需的。本课程的目的是为使学生能够对产品形成过程为核心的企业运营过程有本质理解提供基础。通过本课程的学习力求能够掌握运营流程的组织模式与运行机理，运营系统的组织设计理论与方法，以及系统运行的计划与控制理论、方法等学科的基本知识；同时让学生了解本学科领域在理论与实践方面的最新发展，使学生具备分析、解决本领域实际问题的基本能力。课程的核心内容是研究如何对企业产品形成过程进行组织、计划与控制，是工商管理学科知识结构中的重要组成部分，也是企业管理实际工作的一项主要功能。同时它又是管理学科中出现最早、发展最快、最活跃的学科领域。尤其是近年来，随着经济环境的变迁，服务业在经济中的比重日益增加、产业的水平分工导致外包的增加，经济全球一体化导致全球生产与采购等因素的影响，运营管理所研究的内容已经发生了深刻的变化，传统的生产概念在延伸，既包括有形产品的制造，也包括无形产品（服务）的形成过程；生产过程的范围也在扩展，从单一厂点生产到多厂点生产。所以，运营管理研究的问题、内容、范围、理论与方法都发生了变化，基于这些变化，本课程的知识体系设计包括以下四个专题部分：1，流程分析与系统设计本专题主要分析各种产品的制造特征、流程的组织模式，以及企业制造（或服务）系统的设计方法。使学生理解企业产品流程的基本理论与方法，更深入的了解运营在组织中的重要地位，与其他部门的联系，以及运营对组织整体目标实现所起的作用。此外，通过一系列生产场景的案例分析，帮助学生掌握各种常用工艺类型的组织、设计知识，及具体分析解决实际问题的能力。2，系统运行的计划与控制 本专题主要讲解对企业运营系统运行过程的计划与控制，从物流与信息流整体的角度，以及二者的相互关系的角度，分析企业物流的运动规律；从需求与生产平衡的角度研究计划与控制的基本原理与方法。通过各种案例的分析，帮助学生掌握库存策略与库存控制方法；生产计划、生产作业计划的理论与方法；生产能力需求与负荷平衡分析等知识。 3，先进管理模式的理论与实践本专题主要讲授在运营管理领域世界范围内，目前几种先进的生产组织模式的管理思想、理论与方法。如企业资源计划（MRP/ERP）系统、准时生产（JIT）与精益生产、最优生产时间表（OPT）与约束理论（TOC）、供应链管理等内容。帮助学生了解先进管理模式的理论与应用知识，建立运营战略的管理思想，从企业与经济环境协调，生产系统进化的角度进一步深入理解运营管理。4，运营系统的分析与改善本专题主要讲授如何分析、评价运营系统的运行状态与效果，以及对系统的改善、再造等理论与方法。介绍分析、评价系统的各种指标及运用方法；讲授改善运营管理的框架体系，包括业务流程重组、连续改善和运营咨询等内容。

In the market economic environment, the efficiency and benefit of a company heavily depended on the organization and usage of resource. The KPI-cost, quality, speed, flexibility and creation-not only reflect the result of operation management, but also what we need to transfer the value of the products to customer. This course is to provide the students with the principle understanding of the operation management, of which the production is the core. After the course, the students are expected to understand the theory and methods of organization design, operation planning and controlling. At the same time, the students are exposed to the updated theory and practice in operation management, so they could possess the ability to analyze and solve the practice problem.The operation management is an important, the earliest and most active part in the business administration. In recent years, there are many changes in the economic environment: the service industry increases its value in society; the horizontal division of work leads to the increase of outsourcing, and the globalization of economy result in the globalization of production and sourcing. All these changes reflect on this course. Based on these products, the content of this course includes the following 4 parts:1, Process Analysis and System DesignThis part mainly analyzes the characteristic of all kinds of products and organization as well as the design method. The students are expected to understand the operation management's role in the business and its relationship with the other business activities. Besides, through many case studies, the students study to analyze and solve the practice problems.2 The Planning and Controlling of the System Operation From the logistics and information's view, this part analyzes the rule of the enterprise operation. It also introduces the method of planning and controlling based on the demand and supply theory. The students are expected to understand the controlling method of inventory management, the method of manufacturing planning, and manufacturing capacity and balance analysis through case studies. 3, The Theory and Practice of Advanced Management Theory This part introduces several advanced operation management theory and method such as MRP/ERP, lean production/JIT, OPT, TOC and supply chain management. 4 Analysis and Improvement of Operation System This part introduces how to analyze and evaluate the operation system. It introduce several KPI and the application method. Business Process Reengineering (BPR), continuous improvement and operation consulting are also introduced.