| 教学大纲 Global Marketing EnvironmentsDec. 17 Topic: Introduction, global marketing overview/model, assignmentsCase: Internationalization of Marks and Spencer Ilan Alon Assignments: Prahalad, C.K. (2002), "Serving the World's Poor, Profitably," Harvard Business Review, 80(9), 48 Case analysis worksheetIn Class Case AnalysisDec. 18 Topic: Cultural/Social environmentCase: Riviera Radi:Diversity Management in Monaco G. Suder, W. Lightfoot Assignments: Alon, Ilan and James Higgins (2005), "Global Leadership Success through Emotional and Cultural Intelligences," Business Horizons, 48(6), 501-512Team 1: presentationTeam 2: presentationDec. 19 Topic: Political & Economic environmentCase: Economic Potential in Emerging Markets: Kodak CaseDavid Curry and Ilan Alon Assignments: Alon Ilan, Matthew Mitchell, Rajesh Gurumoorthy, Teresa Steen (2006), "Managing Micro-Political Risk: A Cross Sectional Study," Thunderbird International Business Review 48(5) 623-642 In Class Case AnalysisOpportunity IdentificationDec. 20 Topic: Marketing researchCase: FHM - Adapting to Make An International Publishing Brand Conor Carroll Assignments: Team 3: presentationTeam 4: presentationDec. 21 Topic: Segmentation, targeting, positioning Case: Renault's Logan: A Genius Idea of a World Car Makarand gulawani Assignments: Khanna, Tarun, Drishna Palepu, Jayant Sinha(2005), "Strategies that Fit Emerging Markets, " Harvard Business Review, (June), 1-14. Team 5: presentationTeam 6: presentationDec. 24 Topic: Market Selection & EntryCase: Ruth's Chris: The High Stakes of International Market Selection," Ivey School Publishing House. (#9B06A034) Assignments: Alon, Ilan (2004), "International Market Selection for a Small Enterprise: A Case Study in International Entrepreneurship," S.A.M. Advanced Management Journal, 69(1), 25-33Team 7: presentationTeam 8: presentationMarketing Programs (4Ps)Dec. 25 Topic: Product decisionCase: Evalueserve - Managing International Services Marketing Marc Fetscherin Assignments: Team 9: presentationTeam 10: presentationDec. 26 Topic: Pricing decisionsCase: Pricing Under Uncertainty in Emerging Markets: Innovative Smoking Cessation Drugs' Opportunities for Turkish Consumers Aykac, Carkoglu, Kervenoael and Kocas Assignments: Team 11: presentationTeam 12: presentationDec. 28 Topic: Distribution decisionsGlobal PromotionCase: Master International Franchising in China: The Case of the Athlete's Foot (Part A), European Case Clearing House (ECCH) and China Europe International Business School (CEIBS) Case Center Ilan Alon and Amber XU Assignments: Class discussionDec. 29 Topic: International Market Entry Presentation Assignments: All Teams | 
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