| 教学大纲 DateDayTopicTextComments03-19-071Introduction & Course Outline; Market Environment in China; Case Study Teams; Customers; Business Mission and VisionIntroduction; Importance of Customers; Market Environment for both Chinese and Foreign Companies in China03-20-072Nature of Strategic Management; Starbucks; Internal Assessment; External Assessment1, 3, 4 Starbucks as an example of a successful startup; going from small company to large company; Evaluation of how to assess a company's "inside" strengths and weaknesses as well as its external environment and competitors03-21-073Strategy in Action; Strategy Analysis and Choice5, 6Examples of different strategies; how to structure your analysis to determine different alternative strategies03-22-074GE Strategic Management - SM Tools: Strategy Evaluation and Control; McDonald's 9 Two companies as examples GE and McDonald's; how to monitor the progress of strategy03-23-075Beer Industry - Market Overview; Tsingtao Strategy; Future Alternative in Beer Industry Practical example of how to develop a strategy in an industry in China03-26-076Government & Strategic Management: Winners and losers in Industry; GE Best PacticesHow to use the tools of Strategy Management to determine success and failure of a company03-27-077China Elevator Service Industry; China Companies' Global Strategies; Usage of Operations Performance Tools to Monitor Progress of Strategies7, 8Example of Strategies03-28-078Team PresentationsCases and Discussions03-29-079Team Presentations Cases and Discussions03-30-0710Final ExamOpen Book | 
优惠券领取后72小时内有效，10万种最新考研考试考证类电子打印资料任你选。涵盖全国500余所院校考研专业课、200多种职业资格考试、1100多种经典教材，产品类型包含电子书、题库、全套资料以及视频，无论您是考研复习、考证刷题，还是考前冲刺等，不同类型的产品可满足您学习上的不同需求。 ...考试优惠券 本站小编 Free壹佰分学习网 2022-09-19