课程内容简介(英文) CI-competitive intelligence, is a kind of information analysis procedure and results about rivals and competitive environment that can affect the strategy behaviors of organization. It can be strategy support system, enterprise alerting system and effective tool for organizations through methods of supervising business environments and main customers, tracking technology and policy changes, etc. Also, CI is an effective information flow in whole organization knowledge management system. Combining competitive intelligence functions with enterprise knowledge management, organization strategy behavior will be optimized and organization performance will be improved. Based on the expatiation of CI and EKM, the course tries to optimize organization information flow design and utilization. The course will introduce the world-wild development of CI, the definition of CI, the process of CI, information sources and the usage methods, analysis models, CI software and CI cases. The knowledge about KM will be explained in course, which includes EKM models, KM tools, KM architectures, KM cases. Then, course brings forward the ideas of designing EKM architecture combined with CI functions to optimize organization strategy behavior. |